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For Soccer Ventures Announces Initial Three Acquisitions
FootyCon, The Association, and Kicks To The Pitch represent the breadth and scope of investor Richie Graham's vision to bring together best-in-class businesses in events, lifestyle content, and brand activation connected to American Soccer
"These acquisitions represent For Soccer Venture's ambition to prop up the best-in-class operators that are advancing the sport of soccer in America," stated Philadelphia Union Investor and FSV Principal Richie Graham. "As part of The Soccer Collective platform, these properties will serve to connect brands to the American soccer community through sneaker culture, music, fashion, and more. We are committed to not only investing in the American soccer community, but also growing it. For Soccer Ventures believes that these businesses uniquely celebrate soccer fandom in the U.S., and are positioned to draw new fans and brands alike to the sport."
The breakdown of the three companies is as follows:
FootyCon is the first and only consumer facing convention series celebrating soccer and culture for the American soccer community, launching in June 2020 in Pasadena, CA. FootyCon brings the most important soccer brands, tastemakers, egamers, artists, and musicians at the confluence of soccer and lifestyle directly to the fans and consumers.
The Association is the first and only soccer league in the United States driven by taste-making brands, creative individuals, and social media influencers. Introduced in L.A. in 2017, The Association is less a 5v5 league and more an incomparable experience for attendees featuring B-Boy and barber battles, DJ's, pop-up artists, and more.
Kicks to the Pitch (KTTP) was introduced in late 2014 with the vision of founder Curtis Brown. After ten years of working in the live events and sneaker industry via his "buy, sell and trade" sneaker convention, Dunkxchange, Curtis identified a content gap in the soccer realm both in the US and globally. The story around the four tenets of lifestyle — sneakers, art, music and fashion — and how they connect to soccer was not being told. In the past five years, KTTP has grown to be one of the premiere online and social sources pushing the conversation of the connection of soccer with sneakers, art, music and fashion.
Page Updated Last on: Feb 11, 2020