Ultimate Startup Metrics Guide
This post is a quick cheat sheet for entrepreneurs to figure out what metrics may be useful to their business.
Let's assume that you are building a social network, and your business model is ad-based. The longer the average session duration in your app, the better, right? It means that your ads will get more impressions from your app users.
But what if you are building not a social network, but a search engine? Is it a positive change when the average session duration grows? Or it means that your UX is getting worse, and users have to spend more time looking for the requested information?
And lastly, what does the average session duration mean for a SaaS application like GitHub or Slack?
The problem here is that startups try to create something unique by definition and cannot use the same metrics as a measure of their success/progress. Sometimes, a metric has opposite meanings for different business models.
To understand how to figure out what metrics may be useful to your business, read the "Ultimate Startup Metrics Guide" written by datarockets product development company: - https://datarockets.com/
Yulia Garanok (Business development manager),