Startup Thoughtful Human® Launches New Collection with PAPYRUS® to Bring Cancer, Addiction, and Mental Health Content Mainstream
Retail partnership launches in stores in US and Canada today
By: TCOPR Inc
Thoughtful Human is a zero-waste greeting card company out of Oakland, CA, disrupting the industry with its quirky, sustainable sentiments specifically designed for challenging circumstances. In addition to the unique sentiments, each card is plastic-free and printed on seed paper that can be planted to grow wildflowers.
With today's announcement, PAPYRUS and Thoughtful Human will bring products to encourage consumers to broach and embrace difficult and often uncomfortable conversations about cancer, grief, depression, addiction, and strained relationships, as well as other physical and mental health issues.
Both Schurman and O'Grady have lost loved ones to cancer in recent years. As such, they are dedicated to bringing options to consumers to communicate through adversity that are more honest, meaningful, and sustainable.
"Losing a loved one to cancer can be such a devastating and life-changing experience. I never truly understood the depths of grief and heartache until I lost my beloved husband to pancreatic cancer. The sense of loss and the overwhelming sadness is hard to explain or understand and during this time I have struggled to know how to best connect with others in my life," said Schurman. "Meeting Ali and learning about Thoughtful Human has been truly inspiring, and I am so hopeful that together we can build a movement that will bring awareness to these issues and that will help to support people in a special way as they are going through challenging times."
Beyond the products themselves, the Thoughtful Human program in stores will offer education around community resources for patients, supporters, and caregivers, as well as a giveback campaign contributing 10% of sales on select cards to pancreatic cancer research by the American Cancer Society.
"It is truly a dream come true to be able to bring this program to life with PAPYRUS and show their community that they are not alone in the challenges they are facing this holiday," said O'Grady, "Having PAPYRUS put these type of subjects front and center speaks so much to the shift in the market and culture today — people are ready to move beyond the greetings and start talking about the tough stuff. Cards aren't going to solve complex health and mental health issues, but actively reaching out, asking the hard questions, and creating the space for real conversations — it's where we can all begin."
ABOUT THOUGHTFUL HUMAN
Thoughtful Human® is a quirky greeting card startup on a mission to help people connect and communicate in challenging circumstances. Founded in October 2017 by Bay Area native Ali O'Grady, Thoughtful Human offers individual cards and Support Series to help people provide continued support around cancer, addiction, depression/grief, strained relationships, parenthood, long distance relationships, employee support, and beyond. Printed on plantable seed paper that grow wildflowers, Thoughtful Human brings sustainable sentiments for real issues to the forefront of the card industry. Thoughtful Human products are now sold at PAPYRUS locations in the U.S. and Canada as well as Whole Foods Market in Northern California, Paper Source, select Paperchase UK locations, and online at thoughtfulhuman.co.
ABOUT PAPYRUS AND SCHURMAN RETAIL GROUP
The word PAPYRUS comes from the earliest form of paper crafted from the papyrus plant. The company was founded in the family kitchen over 60 years ago, inspired by a love of fine art and a vision for products of uncompromising quality, from which genuine personal connections could be made. Today, there are more than 200 PAPYRUS retail locations across Canada and the United States offering an ever-expanding array of distinctive and luxurious merchandise. Product offerings include gift wrap, stationery, greeting cards, invitations, products for entertaining and unique gift items that combine creativity with flair. Visit PAPYRUSonline.com for product information and store locations. Schurman Retail Group was an importer of European paper products and the company now comprises a dynamic family of more than 400 retail stores and four retail brands: PAPYRUS, NIQUEA.D, Carlton Cards and American Greetings.