IFYA Reports the Results of the Third National Frozen Yogurt Consumer Survey
International Frozen Yogurt Association invited frozen yogurt consumers in the US to participate in a short survey about frozen yogurt. The survey measured loyalty, brand attitudes, consumption, attribute importance, and more.
The consumer survey was designed to measure the following:
• Brand attitudes towards major frozen yogurt chains
• Frozen yogurt preferences
• Attribute importance of frozen yogurt shops
• Current & future consumption
• Purchasing habits
Consumer Survey Findings
The results were quite similar to the results of last year's survey. The top 3 key attributes that consumers seek in frozen yogurt shops remained the same. The top 3 non-froyo items consumers would consider getting from a frozen yogurt shop did not change. Three out of four respondents expressed willingness to pay more for quality froyo, similar to 2018.
The survey measured liking for frozen yogurt chains with several questions. The order changed but the top four remained (in no particular order) Menchie's, Pinkberry, TCBY and Yogurtland.
However, there were some interesting changes. Loyalty as measured by going to a shop more than 75% of the time for froyo, declined. More people are going to get froyo without others compared to last year.
"Our annual survey is the only one to measure consumer sentiment, behavior, and attitudes towards frozen yogurt. It's another way that we help frozen yogurt shop owners and other members of the frozen yogurt industry," said Susan Linton, IFYA President.
About the Respondents
The respondents were younger and included more males than last year. Of the 214 respondents, 57% were female, 43% male, with 52.% between the ages of 18-34. In 2018, our respondents were 64% female, 34% male, and 41.2% were between 18-34 years old.
Accessing the Survey Results
The full results are also available for $ 150. To order the report or for more information, please contact firstname.lastname@example.org
A limited set of results is available for IFYA members in the members only Resources section of our website.
Thanks to everyone who participated or helped with the National Frozen Yogurt Consumer Survey!
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com/
International Frozen Yogurt Association