Top Email Marketing Tips Marketers Should Learn for 2020

Email marketing is a mainstream digital marketing practice used by marketers across the board. In this article
DELHI, India - Oct. 14, 2019 - PRLog -- Email marketing is often perceived as a field that is not effective enough to deliver on conventional marketing goals such as lead generation, increasing sales, and so on.

As mentioned in the line above, this is a matter of pure perception. In reality, email marketing is as effective as social media, if not more, in delivering on a wide range of marketing goals such as mapping and interacting with leads, loyalty marketing, and increasing sales and revenues through inbound marketing.

In some cases, email marketing is even more preferable to social media because users tend to be more responsive to one-on-one email conversations. Furthermore, the average attention span of email users tends to much more than that of social media users, making longer content more conducive for email marketing.

Get Email Targets from All Avenues Possible

The old way of growing email lists is convincing blog readers to subscribe to the website and in turn get regular updates related to new content published. While this is still a great tactic to use, it is certainly not enough.

There is a need for marketers practicing email marketing to gather email IDs from people from all channels possible. Social media is one channel through which this can be accomplished. By luring people through an engaging social media post, brands can incentivize users of social media to share their email IDs.

Remarketing with Emails

Email marketing as a practice refers to the action of reaching out to previous leads and prospects which were not converted. These are typically people who opted out of buying something at the last stage of a purchase.

Remarketing has many benefits of its own. For one, leads and prospects targeted in remarketing already have an established interest in the product or service being promoted. It is for this reason that the typical conversion rate of a remarketing push is very high. By drafting the right content in emails to rope such leads and prospects back into the sales funnel, marketers can bring much greater efficiency in a typical campaign.

Incentivize Email Forwarding

The dream for an email marketing campaign is when readers begin sharing promotional emails with their friends and family. Reaching a deeper set of the audience has wide-ranging benefits that cannot be accomplished without effective email marketing.

The problem here is that most people do not share promotional emails out of habit. Unlike sharing content on social media which seems natural and intuitive, sharing promotional content through email is not something easily accomplished.

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