Free Will Craft + Vine, a Self-Pour Beer & Wine Lounge Using iPourIt Technology, Comes to NoDa
Free Will Craft + Vine offers patrons freedom of choice featuring a 60-tap self-pour beer and wine wall and various action and board games.
Vice President of iPourIt Darren Nicholson says, "As the self-pour market grows in Charlotte, iPourIt is excited to be the market leader with this being our fourth beer wall installation in the area. Although self-serve is not new to Charlotte, Free Will adds to the unique experience with a large multi-sport virtual simulator and live music."
Free Will is in the North Davidson region, or NoDa, the city's arts and entertainment district. The space is part lounge and part active sports area giving customers choice of the vibe they are looking for. The key feature in the active sports area is a 19' Multi-Sport simulator where guests get the freedom to choose the sport or game they want to play. Free Will also provides outstanding food choices on most days by teaming with their neighbor Divine Barrel Brewing to partner with various food truck services. Guests are also able to bring in outside food or order delivery.
Co-Owner of Free Will Jon Cox adds, "We are proud to bring more choices to Charlotte and to our great neighbors in the Noda region. Free Will is our second Charlotte-based business to offer premium entertainment to the Charlotte Metropolitan Area - it's a very exciting time for us and it's great to be giving back to Charlotte".
The self-serve tap wall will offer a variety for every taste. The iPourIt experience allows patrons to control their own tasting experience, avoid long lines, and pour as much or as little as they choose, giving the ability to taste a variety of beers, wines, seltzers, ciders and other adult beverages.
Free Will Craft & Vine opened September 28th, 2019.
iPourIt, Inc. is North America's leader in self-serve beverage dispense technology with over 180 locations installed and operating, over 155 million ounces poured, and more than 4,600 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at https://www.ipouritinc.com.