Types of Expansion modes - YourRetailCoach
In order to be successful in the franchise business model, you need to devise a comprehensive expansion strategy.
A business model in which the owner of the brand allows another person to use the brand name, business system or product in exchange for a small fee or stake in the business is called as the franchise business model. Being a franchise helps you to own the pleasure of owning your own business with a big brand doing the heavy lifting for you. The following quote sums up the process of franchising, "Franchising means working for yourself, but not by yourself "-industry saying.
In Master franchising, the master franchisee is appointed by the owner of the brand. Franchising activities in a particular territory are handled by his master franchisor. Master franchising helps the company in achieving Economics of scale over a diverse and large geographical area.
In football, there is a famous saying, " The ball always travels faster than you"-from movie'Goal the dream begins'. Same is applicable for franchise business when you partner with channel partners, the business expands faster than you could have ever imagined. Channel partners can be retailers, dealers, and vendors who partner with your brand and help in selling the product through a symbiotic relationship.
Selecting a proper distribution channel plays a vital role in the success of any franchise business model. The distribution channel can be either one-level (Manufacturer-
Joining strong dealers with your brand can prove to be a masterstroke, as these dealers can help in improving your distribution network by keeping a big stock of your product.
Shop-in-shop is a retail model that has become popular off-late. In this model, two or more businesses operate under the same roof. This model helps in the expansion of the business by aiding in related diversification. For eg:- A book store can double-up as a coffee shop and a stationery shop. This increases the footfalls and revenues.
How can YRC help you?
YRC can help you in devising the correct expansion strategy and expand your business through the franchise model (https://www.yourretailcoach.in/