Syntelli Specializes in Marketing Analytics for the Oil and Gas Industry

CHARLOTTE, N.C. - Oct. 1, 2019 - PRLog -- Nowadays, analytics plays an important role in developing thorough knowledge about any specific market. The Oil and Gas industry is also dependent on cutting-edge technology and data analytics for profitable business operations. To understand the untapped value for marketing analytics in oil & gas industry, Syntelli offers reliable solutions to its valued clients.

Syntelli offers a unique set of solutions to enterprises that help them maintain and enhance their marketing efforts integrated across different channels. Automated methods across different channel communication systems help by offering customized messaging and personalized communications.

Using market analysis and analysis of trends in pricing, Syntelli helps organizations attain competitive advantage. Data experts keep various exogenous influencing factors in mind while making models that include historical data and future market trading data. The information for this is collected from various sources such as exchange markets, industry publications and government agencies.

Further, Syntelli explains that there are 3 major core components of effective Marketing Analytics solutions, including Demand Optimization, Transportation Optimization and Pricing Optimization. The basic building block of the Oil and Gas industry is demand, as forecasting accurate demand is important to ensure that production supplies are properly maintained. In case of an incorrect forecast, bad customer experiences and costly inventory issues may occur. Syntelli helps to reduce inventory costs for its clients by providing them unique demand forecasts that consist of historical data coupled with exogenous signals that represent economic and industry trends. The projected trends are further utilized with the aid of data-driven methods for different businesses that produce perfect models.

Another core factor for Oil and Gas manufacturers lies in the supply chain process. The heart of this industry revolves around production, distribution as well as transportation. The widely distributed Syntelli network optimizes the process by combining automated and repeatable processes that integrate constraints and trends into an effective strategic process. This allows companies to execute a dynamic landscape. The outputs are further used as inputs in the process.

Additionally, companies that have availed pricing optimization solutions for their Oil and Gas organization, know the importance of optimizing pricing decisions when it comes to inventory control. By implementing industry and customer trends, revenue goals are used as inputs for the process. The proposed elastic model design acts as a base for demand forecasts that balances demand as well as customer satisfaction for maximizing revenue.

To get more information about marketing analytics, explore the website https://www.syntelli.com