GCC Fruit Juice Market Forecast-2024
Catalysed by its oil and gas sector, the GCC region has witnessed strong economic growth over the last few decades.
By: Bharat Book Bureau
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GCC Fruit Juice Market Drivers
Catalysed by its oil and gas sector, the GCC region has witnessed strong economic growth over the last few decades. Moreover, with over 75% of the population living in urban areas, the GCC is one of the most urbanised regions of the world. As a result of changing lifestyles, consumers are opting for ready-to-drink beverages such as fruit juices thanks to their easy availability, anytime-anywhere consumption, and convenience.
The prevalence of overweight and obesity is fairly high in the GCC countries and consumers are increasingly becoming concerned regarding their health. This is creating a shift of consumer preferences from carbonated and artificial beverages towards natural and healthier alternatives such as 100% fruit juices.
The GCC region has a large and culturally diverse population with around half of the population being less than 25 years of age. Population growth rates in the region is also significantly higher compared to most of the other parts of the world. With the young and working population representing a key consumer base for fruit juices, we expect demand to remain high in the coming years.
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