Google Ads PPC Optimization – Optimizing Smart Campaigns

ANN ARBOR, Mich. - Oct. 1, 2019 - PRLog -- In July 2018 Google rolled out Smart Campaigns in Google Ads in the US. Smart campaigns are designed for small businesses without a dedicated marketing staff. Semi-automated and self-optimizing Smart campaigns are designed to drive leads and traffic with minimal setup and maintenance (see Figure 1). While it may sound like an oxymoron, Smart Campaigns can be optimized. This article details how to optimize smart campaigns.

Article illustrates how to set up and optimize a Google Ads Smart Campaign including:

* Selecting a New Campaign
* Choosing a campaign goal that includes smart campaigns (ex: sales or no targeting)
* Selecting a Smart Campaign
* Selecting a business type and product/service categories (up to 10)
* Setting a location target (radius from office is simplest)
* Writing at least 1 text ad
* Setting a daily budget

You can optimize Google's Smart Campaigns with the proper setup and maintenance. Start with a limited number of text ads and product or service categories and prune undesired search phrases as necessary.

Click here for full article with examples and illustrations:

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