The Biggest Mistakes Companies Make With Growth Hacking

NEW LONDON, Conn. - Sept. 10, 2019 - PRLog -- Understanding your current stage of growth of your startup is the biggest mistake to know if you should even deploy a "growth hacking strategy" in the first place.

Which stage of growth are you in?

• Hustle growth - you're proving product-market fit and getting initial traction/customer base by any means possible no matter if what you're doing isn't scalable.
• Proactive growth - you have product-market fit and now you want to create scalable and predictable growth. One-off "growth hacks" aren't enough - you're looking for always-on growth tactics.

If you're in "hustle growth", then it doesn't matter if the tactics you are deploying aren't going to work tomorrow - your goal is to get initial traction and prove your product-market fit.

On the flip side, if you're post Series B or have a proven business model - you aren't looking for growth hacks to scale up - you're looking to build an always-on growth machine built on predictable systems.

So, first understand what growth stage you're in to know if growth hacking is the right thing for you.

2. If you were to develop a product that would be ideal for growth hacking what would it be?

Above we outlined that growth hacking is useful in the "hustle growth" stage and proving product-market fit, because it's mostly about one-off tactics.

Probably a mashup between Tyepform, Sumo and Unbounce.

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