New Spatial Augmented Reality System Enters Toronto Tech Stream
Launching this month, refleXion, brings its unique visual display technology to the city's latest pop-up event space
Designed as a tool suite and control system for show designers, artists, marketers and moment-makers, refleXion is launching as a spatial augmented reality experience that enables real-time customization of event visuals like projection mapping, LED displays and lighting systems. The applications are as endless as the ocean is blue – the goal is to have a completely unique user-influenced experience with multiple points of interaction to explore. The reactions are environment-
With collective backgrounds in UX design, software/game development, digital art and live production, partners Scott Guy and David Boon of Wack Monster Interactive created the refleXion system out of their desire to enable easy, interesting ways to animate visual experiences. Interacting with 3D-graphics in real-time offers an advanced sense of connectivity between the audience and the live show. Scott, also founder of LiveVideoArt (LVA), a full-service event-visuals and system-controls partner, knows the limitations of current market offerings first-hand.
"As an end-user, the goal was to have a creative 3D tool suite for building reactive visuals and offer complete control of the scene in real-time with an easy to use interface – it's an empowering way to take your control system to the next level without re-inventing the wheel for every unique application,"
LVA, in partnership with Wack Monster, has deployed refleXion to the public for their latest project in creating a 360° 'Underwater Ballroom' at The Funhouse Toronto. The space is setup with AR projection-mapping capabilities, interactive elements, music automation and motion-activated scene changes, powered by a custom media server system. refleXion is the AI feuling the fully-automated animations housed-within. Each scene and moment is as unique as the audience witnessing it, and they are encouraged to participate, explore and be surprised with what they uncover along the way.
refleXion is on display at The Funhouse, 101 Lisgar St, during regular operating hours, 3rd floor in the Underwater Ballroom. A special invite-only software launch party will be held September 18, 2019 at The Funhouse. There, creators Scott and David will present key features, entertain with live demos, discuss development and have a Q & A followed by an interactive performance.
For an invite or for interviews, write to email@example.com