Admixer guide to in-app advertising

LONDON - July 30, 2019 - PRLog -- Nowadays we rely on apps for everything, from navigating traffic on the way to making notes what to pick up at the grocery store, get reminders to exercise, drink water, and even breath. On average, adult smartphone users have about 80 apps installed on their devices and spend over 3 hours daily interacting with apps. It's a great opportunity for advertisers to compete for mobile users attention, as well as – for mobile app developers not to provide technical opportunities for in-app ads.

Mobile is the leading growth driver of global internet usage, with 78% of users accessing the web via mobile devices. But today's digital world isn't just mobile-first — it's app-first. Apps dominate the mobile landscape, accounting for 89% of consumers' smartphone time. This figure is only expected to grow as app usage continues to increase at a faster rate than the mobile web.

Besides, mobile app ads has several undeniable advantages. Like for instance, mobile devices, unlike desktop computers, are typically owned and used by one person, which means the apps we use are closely connected to our personal lives and daily habits.

This makes mobile apps the ideal place for advertisers to create effective advertising touchpoints. By leveraging mobile apps advanced technical capabilities to reach specific audiences, it's also easier to verify that users are actually seeing their ads.

Depending on business goal you're focusing on – whether it's increasing brand visibility, user engagement, or revenue generation – there's a strategy behind picking right ad inventory and placing your ads wisely. With this guide you'll find out which ad inventory to pick to address your goals best. Specifically we'll lead you through the formats, served by Admixer.DSP trusted providers, like Viber, InMobi, Fyber, Opera, Adverty, and so many more.

If you're ready to power up your in-app advertising strategy, download your in-app guide for more details on how to start your in-app ads campaign with Admixer.DSP: https://buff.ly/32ZVRly