FlexMR InsightHub Adds New NumbersMR Analysis Tool
New tool marks the shift from data collection to integrated insight platform.
NumbersMR is capable of producing simple tables, crosstabs and banner tables in addition to graphical representations of data. Tables can be manipulated to ensure data quality and make results easily accessible to non-researchers. The UI of NumbersMR has been designed to balance the depth that experienced researchers seek, whilst appealing also to marketers and encouraging DIY usage.
"A quick, easy to use and versatile analysis tool is vital to any organisation that wants to get insight into the hands of decision makers," said Neil Bartley, CTO of FlexMR. "NumbersMR can draw on data from across the FlexMR InsightHub platform to build tables and graphs from multiple data sets. Armed with this tool, researchers can not only analyse survey data in real time, but construct a library of knowledge that is constantly growing."
FlexMR believe that NumbersMR will have a major impact on the agility of research teams, offering a new way to analyse results and generate impact within the InsightHub platform itself. Core to this belief is the central library of tables and graphs that can be accessed at any time, making it possible to scan through results for previous research on a topic and even combine previous data with results from a new project.
Maria Twigge, Research Director for FlexMR, said of the new tool. "Our clients face the challenge of balancing research quality with internal pressures and demands for faster results on a daily basis; as the pace at which decisions are taken accelerates. By innovating in the analysis space, and enabling our clients to access new efficiencies – we hope to take some of this stress away, so they can focus on what they do best; quality market research."
NumbersMR is available to existing and new FlexMR clients from today. Development of the tool will remain ongoing in order to continuously add new data manipulation options, graph types and analysis functionality. FlexMR will also expand on the analysis capabilities of InsightHub to incorporate specialist text, image and video tools over the next 24 months.
For more information, visit: https://resources.flexmr.net/
Chris Martin, CMO