Google Ads PPC Optimization – Minimize Learning Mode
For Google AdWords Pay-Per-Click (PPC) campaigns you can minimize "Learning Mode" by planning ahead and batching your changes. Reducing the amount of time your campaigns are in learning mode will help you fully utilize your budget and PPC ad campaign
By: Website Optimization, LLC
The Problem with "Learning Mode":
While learning mode is necessary for optimizing your bids, the efficiency and spend will go down during the learning period. Google reports that your target spend may go down by 50% while in learning mode. So you want to minimize the time your campaign is in learning mode to spend your target budget and maximize its efficiency.
Google typically puts your campaign into learning mode when the bid strategy is changed or a significant change is made to the campaign. Over a period of 1 to 5 days (switch to a "Target" strategy or switch to a smart bidding strategy), Google optimizes your bids to best work within your automatied bid strategy and settings. Google says the following about learning mode:
"After you make a change to your bid strategy, it takes time for Google Ads to gather the performance data it needs to optimize your bids."
What Causes Learning Mode
Google says the following reasons put your campaign into leaning mode.
New strategy - Creating a new bid strategy or reenabling one
Budget change - The budget was changed recently. Google says by more than 30%, others say more than 20%.
Setting change - A setting for the bid strategy was changed (enhanced CPC [eCPC] for example).
Conversion setting change - You recently set up conversion tracking or changed your conversion bid metric.
Conversion action setting change - You've added or removed a conversion action related to one of your bid strategies, changed the "Include in 'Conversions'"
Composition change - Campaigns, ad groups, or keywords were added to or removed from the bid strategy.
In addition we've seen the following cause Google to put a campaign into learning mode.
Pausing and Enabling Campaign or Ad Groups
Recently pausing and then reenabling a compaign for a 1 day holiday put a client's campaign into a 5 day learning mode.
Typically, changing keywords, ads, or ad groups will not trigger learning mode. However, if you make significant changes to same, Google can put your campaign into learning mode.
This article shows how to boost up your clicks and conversions by minimizing "Learning Mode".
Click here for full article with examples and illustrations:
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