The Influencer Marketing Factory Successful Case Study For Universal Music's Viral Song On Tiktok

The Latest Social Media Sensation TikTok Proves a Powerful Force for Effective Marketing Solutions Within the Music Sphere
MIAMI - July 15, 2019 - PRLog -- Short and sweet. That's how people prefer marketing materials these days. This preference was encapsulated by Twitter when it launched more than a decade ago, limiting user posts to 140 characters. In a similar vein, The Influencer Marketing Factory has capitalized on TikTok's effective platform and rich landscape where users can easily create, share, comment on, and enjoy succinct videos.

Seeing the potential TikTok offers a wide range of artists, products, and entertainers, The Influencer Marketing Factory launched a first-of-its-kind case study to determine how potent this new social media outlet can be for music artists and the results are nothing short of inspiring.

"Money Dance" by Danish artist K-phax provided the backdrop for this test as The Influencer Marketing Factory chose five TikTok influencers with a combined reach of 20 million users. Within two weeks from the launch of the campaign, creating a #moneydancechallenge hashtag, the results were:

• 800+ videos created
• 1M+ views for the hashtag
• Total of over 5M+ views for the song
• 1.5 million reached due directly to the influencers
• 103,500 hearts (likes) through the influencers

In short, this case study clearly demonstrates the impact TikTok can have on spreading music through a wealth of influencers and users. Strategically designed and launched, these campaigns have the potential to generate a much broader audience base than traditional marketing methods or even other social media platforms thanks to the short duration of these videos.

"We're excited about the results," Alessandro Bogliari, Co-Founder & CEO of The Influencer Marketing Factory, said of the case study. "We've known for some time that TikTok is a potent new force for effective marketing and what we saw with the campaign generated for Universal Music Denmark and K-phax are nothing short of inspiring. For the ideal client, artist, and products, this is one more avenue to generate interest and sales."

TikTok was the most downloaded social media app of 2018 and continues to remain influential in numerous industries and niches. Its impact may only expand with case studies such as this. The Influencer Marketing Factory has positioned itself as the number one agency on TikTok, helping clients make a greater impact with a wider reach. To learn more about The Influencer Marketing Factory, visit their website at


The Influencer Marketing Factory is an influencer marketing agency that focuses on organic viral TikTok campaigns to help businesses and organizations reach a broader audience that will be more responsive to the message they see from the influencers they follow on social media. Their goal is to raise awareness, recognition, and reputation for the companies, organizations, and special causes they support.

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