Beacon Media and Marketing Attends Conferences for Google, WordPress

ANCHORAGE, Alaska - June 24, 2019 - PRLog -- This past quarter, key team members from Beacon Media and Marketing traveled to California for educational conferences on Google AdWords and WordPress website design, gaining knowledge for the further benefit and growth of their clients. Both experiences will bring exciting changes for the agency and their clients that will roll out over the following months, including new advertising strategies and client processes.

Google AdWords certified specialists Lisa and Sam Brest participated in WordStream Live in April, a Google-hosted event in San Francisco put on by Premier Google Partner, WordStream. The team took classes like, "Winning with Automated Bidding" and "Click, Click, Who's There? Navigating the New Age of Audience Targeting in Google Ads." After the event, they briefed the Beacon staff on everything they learned, including many new technologies for better targeting and audience acquisition that they are excited to incorporate with client strategies.

Beacon Co-Founders Adrienne Wilkerson and Jennifer Christensen participated in Scale Your Agency in early June, an event put on by WP Elevation, a training company for WordPress consultants. The company puts on four Scale Your Agency events each year, two in the United States, one in Australia, and one in Southeast Asia--Beacon attended the event in Santa Monica. At the event, they learned the power of "productization"--turning services into product packages--to better communicate website services to clients, and standard operating procedures (SOPs) for ensuring the proper delivery of those products every time. Wilkerson and Christensen presented this new direction to their team in a meeting the following week. The Beacon team is excited to see how the incorporation of SOPs and productization positively affect client experiences.

Overall, the agency is looking toward the third quarter with enthusiasm for the positive growth and change they are experiencing!

About Beacon Media and Marketing

Beacon Media and Marketing is an Alaska-based digital marketing agency with a national impact. The agency has a proven track record of success, harnessing the power of data and award-winning creative to deliver outstanding results for their clients. Their services include everything from social media marketing to corporate branding to website design. Beacon recently expanded to Reno, Nevada to better serve their clients from coast-to-coast and to tap into the emerging market and booming tech hub that Reno is becoming. Visit Beacon online at their newly redesigned website, beaconmm.com!