Firefighter Rob Guinard to Serve as Director of Community Relations for New Benchmark Community

Brings More Than 25 Years of Experience to The Branches of Marlboro Assisted Living and Memory Care Community Opening This November
By: Benchmark
Rob Guinard, Director of Community Relations for The Branches of Marlboro
Rob Guinard, Director of Community Relations for The Branches of Marlboro
WALTHAM, Mass. - May 15, 2019 - PRLog -- Rob Guinard has served seniors for his entire 25-year career, first as an Emergency Medical Services (EMS) provider for Central Massachusetts and now as a director of community relations for Benchmark (, a human connection company and leading provider of senior living services in the Northeast. Today, the company announced that Guinard is bringing his superior skills to one of their forthcoming communities, The Branches of Marlboro ( assisted living and memory care community opening this November in Marlboro, Mass.

Prior to joining The Branches, Guinard served in the same capacity for Benchmark Senior Living at Shrewsbury Crossings in Shrewsbury, Mass., and previously was director of business development for MedStar EMS. He also serves as a volunteer firefighter and Emergency Medical Technician (EMT) for the town of West Boylston, Mass., as well as on the board of directors for the HealthAlliance Guild, a volunteer organization dedicated to bringing the best care possible to residents of the Clinton, Mass., area. He lives in Leominster, Mass., has four children and enjoys playing ice hockey and fishing in his free time.

"Rob's commitment to supporting everyone in the community, whether its families and seniors needing to find solutions or not-for-profits with specific needs, he is always the first one to help," says Kelly Arnao, senior executive director of The Branches communities. "What Rob has done for our Shrewsbury and Worcester communities in just under a year has been incredibly impressive, and I feel fortunate to have him on our team."

The Branches of Marlboro will deliver high-quality care and experiences to seniors at a more affordable price. Built on the success of The Branches of North Attleboro ( in North Attleboro, Mass., an award-winning assisted living and memory care community which opened in 2017, The Branches of Marlboro will feature a collaborative design intended to encourage social interaction and will boast 57 apartments featuring flexible floor plans. The community will feature a number of amenities, including a spacious outdoor patio with farmer's porch, fire pit, beauty salon, library, fitness center and bistro featuring all-day restaurant-style dining. Personal care will be tailored to each individual and provided 24/7. Certified dementia practitioners will deliver award-winning programming for all stages of dementia and customized to each individual's unique emotional, spiritual and physical needs.

"I'm very excited to be able to bring something to the Marlboro area that serves such a huge need in the community, including affordable senior care that keeps seniors and their families connected to what matters most in their lives," says Guinard. "There is nothing more rewarding than being able to help people thrive. I look forward to the journey we are on and to all the new people we will meet and serve."

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About Benchmark

Based in Waltham, Mass., Benchmark is a leading provider of senior housing in the Northeast with 6,400 associates and 58 communities. Founded in 1997 by Tom Grape (, Benchmark offers independent living, assisted living, Alzheimer's care and skilled nursing in Connecticut, Maine, Massachusetts, New Hampshire, New York, Pennsylvania, Rhode Island and Vermont. The organization was selected by FORTUNE magazine for its inaugural 2018 Best Workplaces for Aging Services list, taking the number 16 spot on the list of top 40 aging services companies and ranking number three among companies with more than 40 communities. Benchmark is one of only six companies named to The Boston Globe Top Places to Work list every year of the 11 years it has been published. And it has been consistently recognized by Boston Business Journal, Hartford Courant and Hartford Business Journal as a top workplace, and by the Boston Business Journal, Providence Business News and Hartford Business Journal as one of the healthiest employers. Click here for more information (

Carol Arnold, Arnold Communications
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