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The Atrium at Rocky Hill Goes Purple on "The Longest Day" for Alzheimer's Awareness
Supports National Partnership with Alzheimer's Association to Raise Funds for Research and Education on Longest Day of the Year
To help raise awareness and funds for the Alzheimer's Association as part of "The Longest Day" annual campaign, The Atrium at Rocky Hill (https://www.benchmarkseniorliving.com/?
"Alzheimer's disease affects our residents and their family members as well as our friends and neighbors in the areas we serve," says Allyson Sweeney, executive director of The Atrium. "Every single day we work to fight the darkness of Alzheimer's and dementia, so there is no better time than the longest day of the year to raise awareness and money for this important cause."
On Friday, The Atrium hosted a purple party with a local farm and a bake sale with goods created mostly by the community's Mind & Memory residents, with the goal of raising $1,000. The community was also decked out in purple to commemorate the cause.
Many of Benchmark's 58 independent living, assisted living and memory care communities located throughout the Northeast participated in "The Longest Day" to help reach Benchmark's corporate goal of raising $100,000 in 2019 for the Alzheimer's Association.
For more information about The Atrium at Rocky Hill, click here (https://www.benchmarkseniorliving.com/?
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Based in Waltham, Mass., Benchmark is a leading provider of senior housing in the Northeast with 6,400 associates and 58 communities. Founded in 1997 by Tom Grape (https://www.tomsgrapevine.com/
Carol Arnold, Arnold Communications