Kajaria Digital Decoding the Digital Marketing Trends Expected to Rule in Future

KOLKATA, India - May 13, 2019 - PRLog -- The digital landscape worldwide has evolved by leaps and bounds over the past few years, notes Mr. Sidhartha Kajaria, Proprietor of Kajaria Digital, one of the best digital marketing agencies in Kolkata. He has noticed how millennials – with their new-found digital cognizance and seeking more success in their online ventures – have given a push to the rise of a few digital marketing trends.

Social media, being a harbinger of proliferation has shaped the field of digital marketing. Agrees Ujjal Mitra, the Web Development Head of Kajaria Digital, and says, "After the Internet witnessed the cursory level of both paid and organic search tactics obtain a commendable revolution, the past few years in the field of online marketing have gone through an array of innovations. One of such innovations has to be the utilization of different social media platforms, an extremely popular trend that is predominantly ruling over today's online markets."

But what are those current digital marketing trends that will rule the roost in the future? Mr. Sidhartha Kajaria said, "We have observed a convergence of digital marketing and chatbots over the years. That time is not far when the incorporation of chatbots into different websites will be a basic necessity in the field of online marketing. The inclusion of Artificial Intelligence and chatbots can improve customer support services to a great extent. They are effective, affordable and easy to operate. By the year 2020, a whopping 80% of consumer interactions are expected to happen via AI and chatbots."

Mr. Sidhartha Kajaria has seen a marked rise in the usage of apps in online marketing. " The apps will now come with some added edges like the marketable and content information will be presented in a more expedient, accessible and instinctual way. With Google apps being indexed, an application can be indexed in the same way as a website. In the upcoming days, the customers are expected to incline towards a business that has its own app than the ones with websites only."

Mr. Kajaria says, thanks to the improved search algorithms, the field of digital marketing has been modified a lot, and adds, "The search engine algorithm will continue to transform in the forthcoming days as well. With a great deal of information being shelved into the Web every now and then, search engine goliaths will keep improving their algorithms to determine what kind of contents should rank higher in the Search Engine Page Results (SERPs)."

The change is being mirrored in the modern digital marketing industry offering what Mr. Kajaria terms as "digital advancement." He says, "The predominance of social media influencers will witness a staggering hike in the upcoming years. Since the consumers have begun to associate themselves with the opinions and suggestions of certain social media influencers, this trend can be utilized to benefit the digital marketing industry."

Kajaria Digital is one of the most reputed online marketing companies in Kolkata, aimed at providing unique and practical online marketing solutions for a business. They have a long history of serving a global clientele to their utmost satisfaction. Their fields of specialization include PPC/AdWords, Search Engine Optimization (SEO), website development, social media marketing, mobile marketing, etc. Their legacy of a decade of digital marketing services has extended to building some of the most complex yet business-yielding solutions.

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Phone: +91 98300 43880, +91 98300 94594

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