Maserati Quattroporte GranLusso: A ONE OF ONE for an exceptional customer at the Shanghai Auto Show
Kicking off the Shanghai Auto Show, one of the most important fairs in Asia, Maserati is presenting a unique new model. Showcasing a preview of its future customization programme,
Maserati is intensifying its focus on customization showcasing it's innate Italian characteristics by combining virtuous craftsmanship, state-of-the-
Highlights of this efforts are the Quattroporte S Q4 GranLusso MY19, characterized by interiors featuring Zegna PELLETESSUTA™, a new and unique material created by Ermenegildo Zegna exclusively for Maserati.
Along with the Quattroporte GranLusso ONE OF ONE and the Quattroporte S MY19 with interiors in Zegna PELLETESSUTA™, Maserati is also displaying Levante and Ghibli MY19, both with the GranLusso trim.
MASERATI QUATTROPORTE GRANLUSSO: THE XUAN FENG ONE OF ONE
The most prominently featured model on the Maserati stand at the 2019 Shanghai Auto Show is the Quattroporte GranLusso ONE OF ONE, which provides a preview of Maserati's future customization programme. The unique, fully customized Maserati Quattroporte GranLusso was designed for and with the owner, Chief Editor of T-Magazine China, Xuan Feng.
The Maserati Centro Stile guided Mr. Feng through the process of configuring his car, carrying out a collaborative customization operation which enabled the customer to actively participate in the creative process: not only did the customer select the accessories and the configuration, but he was fully involved in the personalization of his own car.
This was an exclusive project in which Xuan Feng told the Maserati Centro Stile his own personal story, including his passions and goals in life, translating his personal history and passions into his unique Maserati.
This new level of customization truly connects Xuan Feng's personality and lifestyle.
The Quattroporte GranLusso ONE OF ONE features an exterior colour specially created for the customer. Xuan Feng's choice: a light blue with opaque trim, evoking worn denim material, perfectly capturing his personality and lifestyle.
The interior: distinguished by a combination of traditional black and the new "Bianco Ghiaccio" colour: the lower dashboard, the door panels and seats feature this two-tone scheme in order to imbue the cabin with a rich and contemporary feel.
The upholstery of the seats features vertical stitching inspired by the classic pinstripe pattern of men's fabrics. Thanks to the special dying process that takes place in oak casks, a technique that allows enough time for the pigments to be naturally absorbed by the leather, the fine Pieno Fiore leather, takes on an elegant, deep and luminous colour. The leather is soft and supple, with a light and deliberately irregular texture, imbuing it with structure and character. The stitching for the door panels and upper dashboard repeat the denim light blue tone of the exterior.
The central console, the dashboard fascia and door panels of the Quattroporte GranLusso ONE OF ONE for Xuan Feng are made from 100% natural burl wood, characterized by a denim light blue colour, recalling the exterior and creating a sophisticated impression. This particular burl was used for the very first time on a car.
The Maserati Centro Stile created for Xuan Feng two unique floor mat kits in different colours: one in Bianco Ghiaccio in order to accentuate the brightness of the interior, and the other in Blu Indigo to evoke the unique exterior colour.
AN INTERACTIVE EXPERIENCE INVOLVING WORKING TABLES OF ITALIAN PRODUCTS OF EXCELLENCE
Maserati will host - together with Ermenegildo Zegna, a longstanding partner and a leader in the field of men's luxury clothing - two other leading artisanal firms in their field: Giorgetti, the internationally renowned Italian woodworking company, known for its furniture and unique design pieces, and De Castelli, a leading metalworking firm, specializing in the production of unique home design accessories, custom surfaces and projects.
The stand provides an interactive journey through three different thematic areas, each of them with a dedicated working table. Each area will feature a display of materials and components that bear witness to the unending quest for excellence, style and originality, typical of products designed and Made in Italy, and therefore typical of Maserati.
Regarding innovation, design and customization, for the first time ever Maserati applies a D-Table, the only multi-touch, interactive flat screen table featuring an elegant and sophisticated design. Latest-generation software will enable customers to configure their cars by selecting external and internal combinations, colours and materials at a touch. Thus offering a unique experience and real-time visualization for the configuration of their individual Maserati, using all customization features offered.
Ermenegildo Zegna - Working Table
The Zegna working table illustrates the Zegna-Maserati tailoring atelier, from the preliminary phase of weaving the PELLETESSUTATM using spools of sturdy bands of leather, through to the rolls of resulting woven material in the Maserati leather colours (black, tan, red and dark brown).
Like a fine, made-to-measure shoe, this PELLETESSUTATM (woven leather) adapts its shape to the sinuous surface of the Maserati Quattroporte dashboard (the featured element of the interior, over which the PELLETESSUTATM fits perfectly; the three-dimensionality of the woven strips of leather create a tactile surface for this component, restoring light and texture, imbuing the volume of this component with expressive force). Two Quattroporte dashboard fascias covered with black and tan PELLETESSUTATM are on display.