Mobiclicks Clients Go Cruising
Over a dozen valued clients heard how the Johannesburg and Cape Town-based firm has successfully managed the transition from a start-up offering purely click-based mobile ad solutions to a true digital platform partner representing leading global advertising technology and media solutions exclusively in Africa.
Clients aboard the MSC Musica were briefed on the latest mobile, location-based and digital ad-syncing technologies by experts on these high-return technologies such as Mobiclicks' Chris Wilson, the firm's Advertising & Partnerships Director.
Chris spoke about the opportunities inherent technologies that sync traditional television and radio campaigns with social media advertising, as well as trigger moments such as finance, weather, sport and other key instances. He also evangelised the mobile marketing technology of geofencing and how to build audiences for brands that can be re-targeted at key moments.
"It was very rewarding to be able to devote a great deal of time to explaining the intricacies of location-based mobile marketing, to clients in an environment where they could relax, really pay attention and ask all the questions they wanted," Chris said.
The African brands and agencies representatives present on the MSC Musica were especially interested to learn about industry and individual company efforts at location verification - an emerging science improving in leaps and bounds, according to Mobiclicks.
Mobiclicks is the exclusive African partner for Silverpush & Blis. Blis has received funding from various VCs', including Unilever and has emerged as the global pioneer in advanced location data technology.
Some of the attendees had the following to say:
"Thanks once again for an epic trip, it was weekend I will never forget." Jared Pillai, from Vizeum,
"The trip on the MSC Musica with Mobiclicks was a phenomenal opportunity to meet with some of the people from different agencies that I would never really have gotten the chance to meet. Particularly, I must add that it was an experience for me to join a presentation on a ship during increasingly rough waters, while managing an increasing feeling of seasickness. It is down to the interesting content of the Mobiclick offering, peppered with Chris's good humour that got me through to the end of the presentation"
"I had a great time aboard the Musica with the Mobiclicks team and enjoyed interacting with like-minded people from the industry. I enjoyed meeting new people and relaxing in a fantastic venue. The working session we had was very informative and gave me some great insight into what Mobiclicks has as part of their offering. Jedd Cokayne, from The Media Shop,
"Was great spending time with the Mobiclicks team and getting to know them and their product better. It is always nice to spend time with colleagues outside of work to get to know more about that than you ordinarily would at the office, or in meetings." Richard Lord, from Metamedia,
Mercia Lampen, digital strategist at Metamedia, expressed her confidence in Mobiclicks' ability to engage consumers at the right time and moment, when they are likely in the right frame of mind.
Finally, and according to Mobiclicks founder, Shaun Rosen: "Innovative technology paired with the right global and local partnerships can help agencies and brands use mobile in general and location data in particular to better understand consumer behaviour in pursuit of the ultimate goal of driving sales. We're pleased to have been able to devote an unprecedented four days to presenting valuable information to our clients, free of distractions, so they can better deliver their own client objectives."
Mobiclicks is the leader in mobile advertising technology, with product suites consisting of platforms that empower clients to understand their customers and reach them effectively, providing businesses with accurate data and in-depth behavioural insights to serve digital content to audiences that are on the go.