Houston Realtor® Opens Full-Service Brokerage Citing Latest Technology + Streamlined Contract-to-Closing Process as Advantages
Asks Homeowners: "Why Settle for a 'Quickie' Offer on Your Home?"
"I decided to invest in opening my own brokerage to better serve Houston area homeowners, buyers, and investors on each step of their transaction,"
Pop Realty partner Cathryn Cotrone and Sorrell have successfully closed $50 million in transactions since forming Pop Realty as an agent team just three years ago. They credit their entrepreneurial-
The best friends and business partners met in high school when Houston native Cotrone and then new student, Sorrell, met in high school. "We know Houston, the dynamic trends, and changing neighborhoods,"
Internet-based "virtual" brokers are testing the attractive Houston real estate market. To home owners considering an "instant" offer for their home, Sorrell asks, "Why settle for a 'quickie' offer on your home? Fast 'cash' offers could be much lower --- even thousands lower --- than the realistic value for the owner's neighborhood and actual market situation."
Real estate transactions involved many steps and can be complicated and confusing for home buyers and sellers. Pop Realty has streamlined the transaction process to keep each step flowing smoothly through the search, loan approval, option period, inspections, negotiations and closing. They save clients' time with checklists, consistent updates and conducting as much of the transaction as possible online with tools like verified online document signing and other tools. Listings, from first-time buyer budgets to more than $1 million, are featured on PopRealty.com.
"Our goal is to bring buyers and sellers together to make real estate dreams come true," Sorrell said. "We've worked with all types of life and financial situations to find perfect homes and solutions for each client."
In its first 4 years of business, the duo has earned 8 Top Producer Awards, was recognized by the Houston Business Journal as amongst the Top 25 Real Estate Teams in 2016 & 2017, was featured in Houston Real Producers magazine in August 2017, and have attracted 5-Star client reviews on popular review and real estate websites.
Barbara Pardue, Fuzia Strategies, for Pop Realty.