Bloom & Bush Changes the Game for Neighbourhood Florists

MELBOURNE, Australia - March 5, 2019 - PRLog -- Bloom & Bush is a new concept in how a local florist can stay involved in the community in the age of the internet's increasingly impersonal shopping. Like everyone else, the florist industry has been hit by the immediacy of the internet and how with convenience comes a lack of comprehension on what it means to have people involved.

The company based in Rosebud on the Mornington Peninsula, has really looked at the human aspects of what it means to be involved with people and adjusted their local floristry business to offer products and services which reflect what it means to work with an expert in the business.

The business was founded on the concept that there had to be a way to create something of value and therefore added to the buying experience. From that simple idea, Bloom & Bush was born.

The company does much more than the average florist. New ideas such as running a workshop as a team building experience or as an activity for a party just makes sense. Parties, where friends enjoy a glass or two of wine and walk away with a better understanding of how to make something beautiful, are really gaining traction on the Mornington Peninsula.

Adding an event planning service was something that fitted the expertise of the business perfectly. A florist is a standard at any wedding, but if the florist is a consummate planner, then there's no real limit to how the florist can help. There's a community of people who work together to make a wedding happen. Usually, the people who are on the outside are the people whose event it is – when thought of that way it makes sense that an experienced and dedicated florist can help.

Bloom & Bush (https://www.bloomandbush.com.au/whatwedo/) also specialises in floral crowns. The idea seems simple, but the science in making diverse plants and flowers come to their prime at the same time and without water is more than you'd think.