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| Attention Book Publishers re Three "Next Big Things" in the Book Publishing BusinessHere is some information about three "Next Big Things" that could help generate tremendous new revenues for book publishing companies.
"When you are looking for the next big things in the publishing business, it's not just about the next big books coming out, you might also want to take a look at some new models of book distribution and some new kinds of book promotions that could help generate tremendous new revenues for publishing companies," according to Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California. Along these lines, Barrows has developed proposals for three new projects and book promotions that could help generate tremendous new revenues for book publishing companies HERE IS A BRIEF DESCRIPTION OF THESE THREE "NEXT BIG THINGS" 1) A NEW MODEL OF BOOK DISTRIBUTION FOR THINGS LIKE COOKBOOKS, NATURE BOOKS, HOW-TO BOOKS, TRAVEL BOOKS AND "COFFEE-TABLE" One of these Next Big Things is a proposal for a new kind of book distribution model that could generate tremendous new revenues for things like cookbooks, nature books, how-to books, travel books and "coffee-table" In short, the distribution model would be to publish a few chapters of a book as a magazine and distribute it through newspapers. Revenues for book publishing companies would come from advertising sales, and revenues for newspapers would come from insertion fees (plus printing fees and advertising sales, if the newspapers were also involved in those aspects of the production.) This new kind of distribution model could generate tremendous new revenues for publishing companies and Barrows has also developed some spreadsheets showing the estimated costs and potential revenues of this new kind of distribution model. 2) A VERY SPECIAL KIND OF HALLOWEEN BOOK PROMOTION Barrows has also developed a proposal for a very special kind of Halloween book promotion that could generate worldwide publicity, worldwide participation and tremendous book and advertising revenues from all over the globe. The promotion could begin as early as mid-September, and it could generate tremendous advertising and book revenues during the weeks prior to Halloween. Plus, there would also be opportunities for many downstream revenues as well. 3) A VERY SPECIAL KIND OF VALENTINE'S DAY BOOK PROMOTION Barrows has also developed a proposal for a very special kind of Valentine's Day book promotion that could generate worldwide publicity, worldwide participation and tremendous book and advertising revenues from all over the globe. The promotion could begin as early as mid-January, and it could generate tremendous advertising and book revenues during the weeks prior to Valentine's Day. Plus, there would also be opportunities for many downstream revenues as well. Each of these "Next Big Things" could help generate tremendous new revenues for publishing companies. Barrows says he can't reveal any more of the details about these proposals in this press release, but companies that would be interested in taking a look at the proposals for these projects and promotions can contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405. Barrows has also written two books that could also become the "Next Big Things" in entertainment. One of these books is a book called "Cemetery of Lies." Cemetery of Lies is a collection of intimate secret confessions, as told from beyond the grave through video tombstones, and the video tombstone is more than just a storytelling device. Barrows is also the inventor of a video tombstone called the Video Enhanced Gravemarker (U.S. Patent #7,089,495). You can see more about the video tombstone at www.barrows.com/ Another "Next Big Thing" is the text of a children's book that Barrows and his wife have written about a new kind of Super Hero who can help make the world a much safer place for us all. The Super Hero is called Panic Man. Panic Man has a keen sense of danger and he can sense danger before it happens and help lead people to safety. The book is called "The Adventures of Panic Man and Laughing Cathy." "The book is designed to be a children's picture book and it could also go straight to graphic novels, movies, video games and TV, according to Barrows. Plus, the character of Panic Man could also be used like a Smokey the Bear type character in safety training manuals for the workplace and schools." For more information about the proposals for the "Next Big Things" for publishing companies, and for more information about "Cemetery of Lies" and "Panic Man," contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405, www.barrows.com End
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