Local Artist M Designs Breaks Down Pop Up Booth and Builds Website

CHARLOTTE, N.C. - Jan. 29, 2019 - PRLog -- Local handmade jewelry business, M Designs, announces official website launch February 6th, 2019.  After over a year participating in local area pop up shows designer Michelle Trogdon of M Designs is ready to go national. Trogdon hand cuts salvaged leather remnants and scraps to create unique jewelry and accessories. "Pop up shows have really helped test products and solidify my brand," she said and plans to continue to participate in select shows in Charlotte.

Pop up shows are extremely timing consuming for most artists to set up and break down. Trogdon plans to refocus her time toward online marketing instead, "Online marketing is so incredibly powerful that I can reach my ideal audience spread all across the country within seconds of posting a product photo…In order to really grow my business, I have to compete on a bigger platform,". A bigger platform indeed with online retail sales exceeding 500 billion dollars in 2018. Creativity, brand identity, and finding the right audience will be the keys to M Designs' success.

Trogdon creates pop up displays to showcase her brand and also maintain a unique theme like her most recent "glam dinner party" set table, "You have to go above and beyond to get that shopper to stop at your table," she said. Her unique twist on visual merchandising have helped set her brand apart locally and will be an asset to her approach as an online retailer, "I still have to be creative, but I might be in my pajamas on the couch designing an Instagram post instead of standing in heels for six hours on a Saturday,".

About M Designs: Designer Michelle Trogdon established M Designs in 2017, her third company and first sole proprietorship, is launching https://www.mdesignscrafts.com February 6th, 2019. Her work can be found at the Charlotte Visitor Information Center and she has been a featured artist at West Elm of Charlotte. She has also used her work to raise money for charities including St. Jude's, Time Out Youth, and The Greg Olsen Foundation.