Medical online reputation management for doctors, physicians and healthcare practices
Do you know what your patients think about your healthcare practice and the doctors working in your practice?
Want to know about physician online reputation management?
If you're a doctor, did you know that people are talking about you? Want to know what they're saying? This is where physician online reputation comes into play. You may or may not be aware of this but there are many websites where patients can post public feedback, giving you a rating (usually out of ten, or between one and five stars), and making comments describing their experience and what their opinions are. Other patients (and potential patients) may indeed read this feedback and are likely to be influenced by it.
The benefits of monitoring and managing your medical online reputation management
Why would you want to manage your medical online reputation management? Two of the key benefits are as follows:
• You may identify problems that you were unaware of. While some negative reviews can't be avoided (maybe the patient is just in a bad mood at the time of posting and it has nothing to do with you), if an issue consistently comes up, you're going to become aware of it and you can subsequently find and implement a solution.
• Once you become aware of the ins and outs of your reputation, you can take actions to try and improve it. This will lead to more patients wanting to come and use your healthcare facility. It will also enhance your prestige.
How to enhance your doctor online reputation management
As a doctor, life can be difficult enough. You're already having to work long and difficult shifts where an incredible responsibility of care and professionalism is placed upon your shoulders. What's more, you now have to divert your attention to doctor online reputation management? It doesn't have to be a burden. Here's why:
• If you devote a small amount of time to reviewing the various websites where patients post their feedback, you're going to get extremely valuable feedback. Patients won't usually tell you what they thought of the 'experience' while they're in your presence. It's just not the social norm to do so. They may tell you everything is fine and feel completely different about things in their mind. Therefore, you can expect that most of the online feedback is going, to be honest.
• Try and look at reputation management as a chance to develop your overall ability to serve patients and become a better doctor in the long run. If you note a criticism, you can take it on board and consider whether there's a way you can act on it in the future.
• Enhancing your reputation online will get you more trusted patients in the long run. If you respond to comments from patients, you will have a chance to have your say and potential patients who are reading your replies will get to know you and have more respect for you.
• There are great third-party services that carry out reputation management on your behalf. This takes away a lot of the 'work' aspect, meaning you can continue to focus the vast majority of your time and energy on your job as a doctor.
Understanding healthcare online reputation management
The best way to think about healthcare online reputation management is to imagine your practice as a business operating in the service industry. If a customer goes to a hotel, they expect everything to be taken care of for them. If they pay for a night, they expect to be able to go straight to their room and everything to be in order, with a prompt check out process. And the same goes for a patient who uses a healthcare practice.
If you achieve an excellent 'customer service' then you should have an excellent reputation. Online feedback should be very positive. This is what you're aiming for.
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