Opportunity for B2B Marketing and Sales to learn and work together on DQG

Takeaways from upcoming Data Quality Governance webinar include ways to clear out duplicate, obsolete, and inaccurate data and put in place processes to keep the data clean. B2B firms save time, cost, and reputation, and possibly avoid legal issues.
SAN JOSE, Calif. - Jan. 22, 2019 - PRLog -- Today RightWave, Inc. announced a webinar to be presented Wednesday, February 13 at 9am Pacific Time. The session will be presented by RightWave CEO Anurag Khemka, a marketing automation pioneer and expert on the impact of quality data on business-to-business (B2B) marketing and sales.

Mr. Khemka will emphasize the costs of poor data quality in time, money, and lost opportunities. Poor data quality can even result in legal problems if opt-in and opt-out information is inaccurate. These costs can be used by marketing and sales organizations to justify investment in cleaning current databases and developing mechanisms to ensure that future additions to databases enter as clean information.

RightWave, recently selected as a Silicon Review Super 30 company, is in a unique position to provide insights into B2B sales and marketing Data Quality Governance (DQG). The company supports major marketing automation systems including Eloqua, Marketo, and Pardot and Customer Relationship Management (CRM) and sales automation systems such as Salesforce. It has assisted its customers in DQG and documented the before/after scenarios. Mr. Khemka will share the statistical results.

The webinar duration is approximately 45 minutes including ample time for questions and answers.

Interested B2B marketers and sales professionals can register for the webinar here:

About RightWave Inc.
RightWave's innovative approach to marketing automation - Marketing Automation as a Service™ (MaaS) - provides B2B companies the ability to have quick and successful adoption of marketing automation without lengthy and complex implementations. It allows marketers to do sophisticated campaigns while RightWave manages all data, quality, and technology aspects. Customers get the most out of marketing and CRM applications, build deeper intelligence about their prospects, and deliver high-impact marketing without an army of technical experts.

Jacky Hood
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Page Updated Last on: Jan 28, 2019
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