TOUS releases HOLD Collection with versatile solutions

Jan. 22, 2019 - PRLog -- The HOLD collection allows young women to use the same jewelry for different occasions at a stroke. It is a continuation of the mix and match concept, which comes with a simple slogan "One Jewel…Infinite Looks". Individual pieces can be matched and mixed by means of a ring that can be opened, either to turn them into completely different pieces or to modify their design.

The beauty of the new collection lies in its versatility. A young woman can simply create her own customized jewelry using the same pieces that she can adapt to suit the occasion, making her the designer of a magical and unique piece. She can turn a necklace into a pair of bracelet and a pair of versatile earrings.

The collection combines different noble metals (gold, sterling silver, vermeil silver and rose vermeil), and introducing a new finish – dark silver – silver with ruthenium plating, a precious metal with a dark gray tone and a high level of luminosity which can all be used to create different looks and different jewelry.

-ENDS-

About TOUS

TOUS, with its over 4,000 professionals, has been fostering its corporate culture based on legacy, commitment and creativity ever since its beginnings in 1920 when the company was already engaged in the jewelry business. A global brand, TOUS is now present in 53 countries with more than 620 stores in cities including Barcelona, Mexico City, Dubai, Madrid, Miami, Moscow, New York, Shanghai and Tokyo.

The mission is to be a brand that inspires, beloved around the world for offering jewelry and accessories for every one of life's moments. The TOUS vision is to be the world's most sought-after and successful affordable luxury jewelry brand, committed to providing value to customers, collaborators, and society as a whole. The firm generated sales of 446 million euros in 2017, which represents a 10.6% increase on the previous year. www.tous.com