What are the 5 ways to detect invalid clicks on AdWords campaigns?
We can direct the targeted traffic using Google AdWords to your site.
Here's what you can do detect invalid clicks
1. Monitor your PPC traffic
Google has set an Ad Traffic Quality Resource Center to put a tab over invalid clicks that drain marketers' money but it shouldn't make you sit idle and let things happen. You can at least monitor your ad traffic to find and neutralize invalid clicks.
A few monitoring tips for your help:
Segmenting ad traffic: Segment the traffic according to its source to find channels contributing to your ad traffic and know how much traffic is coming from these sources.
Know your visitor: Take help of Google Analytics to understand how traffic sources work and also study the user behavior. This joint study will help in locating suspicious activity if any.
Never click on your ads: Google is monitoring your PPC activities. If it sees you clicking on your ads, it would take it as a measure to inflate the earnings. Google would raise a red flag or disable your AdWords account.
Implement the policies: Implementation what Google says; maintain zero tolerance for errors and make sure that the ads perform well on every browser so that users can view the ads and do what you want them to do.
Enable site authorization feature: Identify sites that have access to Google ad code to prevent access to the code by unauthorized sites.
2. Avoid using third-party click tracking software
Traffic monitoring with third-party click tracking applications looks simple and easy but in reality, it could be risky for your business for the following reasons.
· The third-party software can expose crucial information about your site
· The software can work contrary to Google's ad delivery or click tracking method in violation of the terms and conditions of the company
3. See Google working
Google keeps an eye on every click on your PPC ads with a real-time detection and filtering system. The system studies the data collected from click sources. It uses three systems to detect invalid clicks.
Filters: Automated algorithms are used to filter clicks well before they are charged. The process detects invalid clicks to discard. You can see those links in your AdWords account.
Offline analysis: Both automated algorithms and manual analysis methods are applied to detect invalid clicks in the offline process. And the discarded clicks are credited to the marketers.
If an AdWords account is found to be infected with invalid clicks, it is sent for a detailed examination to find the source of invalid clicks.
4. Monitor to report and receive credits
Google is determined to protect the interests of marketers through continued monitoring. It is a key step in making and maintaining a network where everyone finds growth opportunities. Also, Google reimburses credits from automatically as well as manually filtered clicks. Earnings are also returned and can be viewed in the billing section of account. You need to watch the campaigns from close to prevent frauds.
5. Decreasing budget
It could be an alert sign but the depletion of the budget could be due to genuine reasons like the volume of traffic eating out the budget. The best thing you can do is to run a report to check the percentage of clicks automatically filtered from your AdWords account. If the report is fine, everything is fine.
Continuous monitoring is the only way to prevent unreliable sources infecting your AdWords ads with invalid clicks. Monitoring AdWords traffic isn't a difficult job but a Google AdWords expert is better suited for the job.
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