National Lacrosse League Appoints Two Circles to Drive Business Growth
Award-winning sports agency to support NLL in new data-driven approach
"We're delighted to be working with an agency with such a strong domestic and international track record," said NLL Commissioner Nick Sakiewicz. "As the NLL continues to grow in popularity, there are huge business opportunities for our teams. Two Circles will play a central role in our ambitions to better understand who our fans are and what they want. We will then use that insight to drive greater fan engagement, improve the viewing experience and grow attendance."
Working with our central Team Services function, Two Circles will work with the league to better understand its fans, its position within the North American sports market and its product mix to help teams grow revenues through more effective sales and marketing strategies. This includes driving growth in overall attendance, ticket revenue and in the value of the league's digital media rights portfolio.
Two Circles will also introduce leading technology in marketing to support and execute the NLL's new data-driven approach.
"The NLL has established itself as one of the world's most popular indoor sports competitions, but we believe it has only scratched the surface with the growth it can drive in its business," said Sam Yardley, SVP Consulting at Two Circles. "We're excited to be working with such an ambitious rights-holder and seeing the positive results of our partnership."
Two Circles helps the biggest rights-holders in sports improve customer experience, increase revenue, and enhance their partner proposition. The agency's North American partners now include the NFL (National Football League), MLS (Major League Soccer), AVP (Association of Volleyball Professionals)
About the National Lacrosse League
The National Lacrosse League (https://www.prlog.org/
About Two Circles
Two Circles is a WPP-owned, data-driven sports marketing agency that helps sports organizations grow relationships with their audiences and partners to drive business growth. Working with some of the biggest rights-holders in sport across North America, the UK and mainland Europe, the business helps its clients improve customer experience, increase revenue and enhance their partner proposition. Two Circles has twice been named Agency of the Year at the Sport Industry Awards.