W.K. Kellogg Foundation Awards Grant for Feature Documentary on Black Breastfeeding
Chocolate Milk is an exploration of the racial divide in breastfeeding. Told from the narratives of three African American women from different sides of the issue: a new mother, a midwife and a WIC lactation educator, the film seeks to answer the longstanding question of why more African American women aren't breastfeeding.
CHOCOLATE MILK began as a web series in 2014 to address the lower rates of breastfeeding among African American women, now at 64% compared to White (82%) and Hispanic women (82%). This disparity persists despite research that shows breastfeeding protects infants against numerous health conditions later in life, including asthma, obesity, cancer, diabetes, and other chronic diseases which disproportionately affect the black community.
The film seeks to understand the unique challenges African American women experience with breastfeeding and to contribute to the cultural shift underway around breastfeeding in African American communities nationally. Bayne is the film's director and producer, with cinematography from Sandra Valde-Hansen and Kalilah Robinson.
Bayne is a public health professional and filmmaker working at the intersection of social impact and entertainment. She is the recipient of two CASE Awards, a Gold Davey Award, seven Telly Awards, and a Best Short Competition Award.
The W.K. Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal pioneer, Will Keith Kellogg, is among the largest philanthropic foundations in the United States. Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to create conditions for vulnerable children so they can realize their full potential in school, work and life. www.wkkf.org
graybayne film/media is a full-service production company, specializing in media production and communication strategy for nonprofit and health organizations. With over ten years of public health, community outreach, and visual communications experience, we use storytelling to entertain, educate and inspire. www.graybayne.com