Computer vision startup YouSpace commences pre-orders of its Total Experience Kit for retailers
Bringing brand-new, interactive and immersive in-store experiences to shoppers
By: YouSpace Inc.
Retailers ranging from brick-and-mortar stores to shopping malls, pop-up exhibitions and the advertising industry as a whole can now convert existing digital signage into smart displays that are able to sense human bodies and their movements and respond instantly.
YouSpace's proprietary COAT™ (Computer Optical AI Telemetry) algorithms interpret body shapes and gestures detected by Intel® RealSenseTM depth sensors to map the surface of a person to 3D space. The human data thus generated enables shoppers to use simple touch-free gestures to reveal and navigate through digital content on a display without the need for wearables or handheld devices, making the human body one more input to control the content displayed.
"With the YouSpace TEK, we put the focus of technology on people first because of our sensing capability,"
Meanwhile, the YouSpace Hub captures real-time analytics that provides retailers with hugely relevant insights such as the number and categories of shoppers passing by and the extent of their interaction with displayed content. The Hub also acts as a Content Management System that retailers can remotely manage across devices and locations; digital content can be displayed not merely based on time and day, but also by the presence of people; status updates are received in real time.
The YouSpace TEK sells as a total solution package that retailers, shop owners or digital signage providers can simply install to any existing digital display. In addition to the proprietary COAT™ AI engine, the TEK comes with the Intel® RealSense™ Depth Module D430, Intel® NUC mini PC and a 1-year subscription to the cloud-based YouSpace Hub. The TEK retails for USD 2,999 and is now available for pre-order on the company's website. Shipments are expected to begin in December.
The key advantages of the technology lie in its lightweight, accuracy, and speed, offering in-store shoppers an immersive customer experience that requires no wearables, provides accurate body measurements and processes data at real-time speeds of a mere 11 milliseconds, or 90 frames per second.
By allowing brick-and-mortar stores an affordable way to benefit from the ongoing revolution in smart retail, YouSpace's B2B4C solution is now spearheading a transformation in traditional business models.
It also reflects a growing shift away from a focus on product alone to more rewarding in-store experiences for shoppers. POPAI's 2014 Mass Merchant Shopper Engagement Study revealed that the vast majority (82%) of shoppers' buying decisions were being made in-store, with 16% of impulse purchases made in response to store displays.
Digital signage, increasingly pervasive across the retail world and important for customer purchase, offered no effective means to measure consumer interaction so far. YouSpace TEK is a true game-changer for the industry as it brings unprecedented digital interaction experiences and real-time human-interaction data to the retail and advertising clients.
Founded in 2014, YouSpace spent over three years in R&D and came out of stealth mode in 2017. The company developed the world's most accurate 3D human-surface-
YouSpace is an innovative technology company based in Silicon Valley with a mission to enable visual intelligence everywhere by utilizing computer vision and machine learning. YouSpace has developed the world's most accurate 3D human-surface mapping model using proprietary machine learning algorithms. Working with partners and clients in smart retail and commercial real estate, YouSpace is ready to bring its technology to the market worldwide. The company has raised over USD $10 million in funding since 2014.
YouSpace Inc. Frances Zhan