Lee & Associates Wins Prestigious MarCom Platinum Award for Rebranding
By: Lee & Associates
In 2017, Lee & Associates embarked on a rebranding campaign spearheaded by Lee & Associates COO Lori Rodenbeck and Small Giants LLC, a Phoenix-based, full-service marketing and business development agency, exclusively serving commercial real estate.
"The goal for the company re-brand was to create an updated look that reflected the company's professionalism and relevancy in the CRE industry," said Ms. Rodenbeck. "In order to create consistency for 57+ offices nationwide, we produced resources such as a 54-page brand standards guide that all their 1,000+ employees could easily access and utilize."
Small Giants president and owner, Danielle Feroleto said, "Lee and Associates was an excellent example of a firm that has innovated, grown and elevated their competitiveness on a national scale, but the look of the brand, the messaging and the internal resources to maintain consistency were not reflective of these changes. When we were given approval to embark on this project, all of these elements came together beautifully and the strength of their brand being recognized with a Platinum Marcom speaks volumes to the effectiveness of this year-long effort."
About Lee & Associates
Lee & Associates is a commercial real estate brokerage, management and appraisal services firm. Established in 1979, Lee & Associates has grown its service platform to include offices in the United States and Canada. Lee & Associates provides superior market intelligence in office, industrial, retail, investment and appraisal to meet the specialized needs of our clients. For the latest news from Lee & Associates, visit lee-associates.com (http://www.lee-