Google Ads PPC Optimization – Boost Conversions by Excluding ZIP Codes by Income

For Google AdWords PPC campaigns you can improve your ad's performance and increase your conversions (leads, sales, etc.) by targeting the correct income demographic and excluding income demographics who are NOT likely to buy your products.
By: Website Optimization, LLC
 
 
Google-PPC-Optimization-Exclude-Zip-Codes-by-Income
Google-PPC-Optimization-Exclude-Zip-Codes-by-Income
ANN ARBOR, Mich. - Oct. 26, 2018 - PRLog -- For Google AdWords Pay-Per-Click (PPC) campaigns you can improve your ad's performance and increase your conversions (leads, sales, etc.) by targeting the correct income demographic and excluding income demographics who are NOT likely to buy your products or services.

For example, usually only people with higher incomes purchase Cosmetic Dentistry services. Cosmetic dentists typically target more affluent clients that can afford their smile makeover services. Marketing cosmetic services to your entire target geography does not make economic sense. A better approach is to only market to geographic areas that can afford your services. Excluding lower income ZIP codes is a more precise way than Google's household income method. This article shows how to exclude lower income ZIP codes within your target geography in Google Ads.

Conclusion

You can boost your conversion rates (CR) and lower your ad spend by targeting the correct income demographic and excluding income demographics who are NOT likely to buy your products or services.

Click here for full article with examples and illustrations:

Google PPC Optimization: Excluding ZIP Codes by Income
http://www.websiteoptimization.com/speed/tweak/ppc-zip-co...

About Website Optimization:

Website Optimization provides services and techniques to improve web site performance: boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users. http://www.websiteoptimization.com/

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Tags:Google PPC Optimization
Industry:Internet
Location:Ann Arbor - Michigan - United States
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