Google Ads PPC Optimization – Boost Conversions by Excluding ZIP Codes by Income
For Google AdWords PPC campaigns you can improve your ad's performance and increase your conversions (leads, sales, etc.) by targeting the correct income demographic and excluding income demographics who are NOT likely to buy your products.
By: Website Optimization, LLC
For example, usually only people with higher incomes purchase Cosmetic Dentistry services. Cosmetic dentists typically target more affluent clients that can afford their smile makeover services. Marketing cosmetic services to your entire target geography does not make economic sense. A better approach is to only market to geographic areas that can afford your services. Excluding lower income ZIP codes is a more precise way than Google's household income method. This article shows how to exclude lower income ZIP codes within your target geography in Google Ads.
You can boost your conversion rates (CR) and lower your ad spend by targeting the correct income demographic and excluding income demographics who are NOT likely to buy your products or services.
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