Clean Creative™ Launches Next Generation Anti-Malvertising Solution

MCLEAN, Va. - Oct. 24, 2018 - PRLog -- Clean Creative™ launches next generation anti-malvertising solution. Malvertising has grown into a major problem for digital publishers, costing them billions of dollars annually.  The most prevalent type of malvertising attack targets users via "auto-redirect" ads, which force end-users to third-party sites without any action by those users.  These sites , often disguised as gift card giveaways, attempt to collect personally identifiable information (PII), install malicious software, and more. Clean Creative™ was developed as an effective, smart and simple solution to counteract auto-redirects and solve the revenue impacts as well as consumer perception issues that publishers face as a result of malvertising.

"Since we started beta testing Clean Creative with a mix of large and midsize publishers earlier this year," stated Seth Demsey, an ad tech industry veteran and a Clean Creative co-founder, "the feedback from every publisher about the effectiveness of our innovative behavioral analysis in stopping redirects has been extremely positive ."

Malvertising, specifically auto-redirecting ads, has become a major problem for internet users and publishers. According to the IAB, about $1.1 billion in publisher revenue is lost to malvertising-related activities each year. Malvertising includes redirection to sites consumers did not intend to visit.

Clean Creative eliminates auto-redirecting ads in real-time, preventing publisher revenue loss and ensuring a trouble-free experience for audiences using our unique behavioral code analysis system.  "We believe the only way to solve the problem of auto-redirects is with code on page offering real-time detect and defeat capabilities on every impression." said Demsey. "Approaches that learn on a very small portion of traffic and add offending URLs or JavaScript signatures to blacklists as well as mechanisms like SafeFrames are not effective.  Bad actors can automatically rotate URLs and script signatures as frequently as every few minutes and they've also invented techniques to bypass SafeFrames," added Demsey. "Clean Creative inspects every impression from every demand source with our behavioral analysis that is easily installed on page."

Clean Creative is now protecting over 10B impressions a month and publishers using the solution are relating that pageviews per session, time on site and other key performance indicators have measurably increased. Find out more at (

About Us

Headquartered in Mclean, Virginia, Clean Creative is an innovative anti-malvertising security company with a singular mission: to provide effective and robust solutions that protect publishers and consumers from malvertising attacks executed through the programmatic advertising ecosystem. (

Press Contact: Seth Demsey, Co-Founder
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Location:McLean - Virginia - United States
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