De|G PRESS publishes "The CMO of People," a New Title from Peter Navin and David Creelman

BOSTON - Oct. 23, 2018 - PRLog -- The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
Peter Navin and David Creelman

Available October 22, 2018
Published by De|G PRESS
ISBN: 978-1-5474-1663-9
Paperback
RRP: $34.99/€29.99/£27.50

De|G PRESS is proud to announce the release of its new book The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance, written by industry experts Peter Navin and David Creelman.

From the authors, "This book was written for four audiences:

1. Business leaders who know HR should have a bigger impact
2. HR leaders who are looking for a road map to raise HR to the next level
3. Consultants who are intrigued by the analogy to marketing and are looking for some grounding in what has worked in practice
4. Young HR professionals who have the ambition to change the world"

Instead of thinking of Human Resources as a kind of upgraded personnel department, it can be thought of as an analog to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees.

This valuable book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. In this pathbreaking book, Peter Navin and David Creelman discuss:

·         How to create a predictable and immersive end-to-end experience for employees

·         How a CMO of People can overcome barriers and drive performance

·         Why we need to structure the HR department differently

·         How to find unconventional people to staff this unconventional model

"Totally reinventing HR was not the game plan when setting out to write this book. As with many of us, my approach is the culmination of experiences over the course of my career. I've chosen to apply many well-worked out concepts from marketing in HR. Both CEOs and venture capitalists immediately see the parallels between the Chief Marketing Officer and the Chief People Officer—that's what led to the term "the CMO of People." They like the concept; intuitively it feels right to them and they know how they could activate it for results." – Preface, The CMO of People

About the Authors

Peter Navin is CHRO at Grand Rounds, Inc., San Francisco, USA. David Creelman is CEO of Creelman Research, Toronto, Canada.

About De|G PRESS

De|G PRESS publishes practical, no-nonsense books and media with technical content in English for professionals in computing, IT, business, engineering and mathematics. The imprint, which is part of De Gruyter, caters to these specific needs within these subjects. De|G PRESS authors are respected professionals and academics and the titles are edited by experienced De Gruyter specialists, ensuring the highest level of quality in this marketplace.

For review copies, media interviews, articles or comment, please contact Jaya Dalal, jaya.dalal@degruyter.com