Does PR Actually Work for Lawyers?
PR (public relations) has been a tool used by large companies to get press coverage of their business. But can this work for lawyers whose businesses are not large enough to attract the attention of most journalists?
PR used to be only for huge companies sending Press Releases to – you guessed it – the press. Typically, a press release would contain some significant news, like a new product being launched or a new CEO taking the helm. And of course, most of this was inaccessible to lawyers. The problem is that lawyers haven't invented any new products since before Abraham Lincoln was making closing arguments and our companies aren't big enough for most journalists to care who's our newest managing partner.
So what can we do?
We need to understand that the rules have changed and that we can actually be shockingly effective at handling PR ourselves.
The internet. Press releases can be issued directly by business that are meant to talk to potential clients, not journalists. These press releases get picked up by any number of online news sources and are then indexed for your firm in Google and other search engines. Take a look at this press release issued for my old law firm: https://prn.to/
So if you're interested in doing your own press releases for your firm, go to PRLog.org. You could do your own press release for free.
And if you have any questions about legal marketing, come visit us at http://www.deviantmarketing.com
Deviant Marketing - Drew Vaughn