PHD Weight Loss to Open in Ormond Beach

ORMOND BEACH, Fla. - Sept. 21, 2018 - PRLog -- Jayde Smith, Owner of PHD Weight Loss, is pleased to announce the company will open its first Florida Location in Ormond Beach this fall. Currently, there are clinics in Durango, CO and Farmington, NM and soon to be in Asheville, NC.

"We decided on Ormond Beach because my husband, Kevin, was born and raised in nearby Flagler Beach," said Jayde. "I love this area and I'm passionate about the community - this is where we want to raise our family," she added.

PHD Weight Loss, a family owned company, offers individualized weight loss coaching. According to the CDC's (Centers for Disease Control) website, obesity is 'common, serious, and costly'. In a 2015/2016 study, the prevalence of obesity was 39.8%, and affected about 93.3 million of US adults. The estimated annual medical cost of obesity in the United States was $147 billion in 2008, and the medical cost for people who have obesity was $1,429 higher than those of normal weight. It also leads to diabetes, high blood pressure, certain forms of cancer, sleep apnea and so many others conditions that are becoming all too common in society. They can all be mitigated or reversed with proper nutrition and maintaining an ideal weight.

The mission of PHD Weight Loss is to enhance the quality of life of individuals by improving their physical and mental health and energy through the implementation of a unique, simple, and customized plan that supports a metabolic shift and long term behavioral change. We have created a method that is successful without medications, fad-dieting, severe caloric restriction or chronic levels of exercise. The scientific approach focuses not only on the metabolic consequences of fat gain and inflammation, but also on the behavioral and psychological aspects. In addition for every pound lost by clients a dollar is donated to local charities. "Our mission is to help people attain their health goals, while also giving back to our local community," said Jayde. For example, patients at the clinic's Durango and Farmington locations recently dropped a combined 1,315lbs and PHD Weight Loss donated $1,315 to Feeding America organization that purchased 13,150 meals for families in need across the nation.

The clinic is located at 1275 W. Granada Ave, Suite #6a, Ormond Beach, Fla. They will be open 9:00am until 6:00pm Tuesday thru Friday, and 9:00am until 1:00pm on Saturdays. They can be reached via phone at 386-238-9222, or online at MyPHDWeightLoss.com, or on Facebook https://www.facebook.com/PHDWeightLossOrmondBeach/

------------

About PHD Weight Loss

PHD Weight Loss was started in Durango in 2015. The company's weight loss approach is about changing lives, not just diets. Dr. Ashley Lucas, founder of PHD Weight Loss is a Nutrition Doctorate (PhD) and Registered Dietitian (RD) spent the first 25 years of her life participating in the rigorous training of her professional classical ballet career; constantly devoted to this "passionate pursuit of perfection". This deeply-rooted "pursuit" was, for her, continuously met with injury and a constant fight with the ballet-specific body type. As a result, she retired from her professional dancing career, understood the importance nutrition played in her own athletic performance, and started along her path to becoming an expert in the field of nutrition and wellness.  Dr. Lucas completed her PhD in Sports Nutrition and Chronic Disease from Virginia Tech and is also a licensed Registered Dietitian.

Ashley's husband, Dr. Doug Lucas, a fellowship trained, board certified orthopedic surgeon and retired professional dancer, fought a constant battle of weight gain from the young age of 10.  Born into a medical family that struggles with obesity, he was prescribed a very low fat and calorie restricted diet. Additionally, he participated in an excessive exercise regime, which left him chronically fatigued and still overweight.

After studying literature describing ancestral health and referencing clinical studies dating from current to the early 1800s that successfully treated the (then rare) cases of obesity, she developed the PHD Weight Loss Approach. With a goal of creating a weight loss method that is successful without medications, fad-dieting, severe caloric restriction or chronic levels of exercise, Dr. Lucas designed a program that would work for individuals like her family battling the continuous weight gain seen in today's society. The company's scientific approach focuses not only on the metabolic consequences of fat gain and inflammation, but also on the behavioral and psychological aspects. The company's unique approach provides a customized method to efficient and successful long-term weight loss with lifelong follow-through.