Free Advertising! Taking Advantage of Local News

SAN FRANCISCO - Sept. 13, 2018 - PRLog -- It truly is free advertising. Some in public relations call it 'earned media coverage'. Your story, your product, your expertise, taking up time on local airwaves.

It can cost thousands to produce and run a commercial spot during a newscast but why pay when you can be IN the newscast?

The caveat? There's no guarantee you'll get a phone call or email from a reporter asking for an interview but there are a few things you can do to greatly improve your chances. Take it from a former reporter, Chris Francis founder of FRMediaTrain, "while searching for something newsworthy, I was ALWAYS looking for unique stories, experts in a particular field or – and here's the most important tip – something that tied into the local community."

Francis adds, "to help give you an idea of what local news is looking for, check out a newscast or two, write down the LOCAL stories they cover, go to their websites, check their twitter accounts, get in the mindset of how your product, service or expertise relates locally, start to THINK LIKE THEY DO!"

For more details and tips on pitching a story with a LOCAL hook, check out Episode 3 of The Express!

https://www.youtube.com/watch?v=wHkntv-_sHY&t=1s



FRMediaTrain is a premier communications firm specializing in the navigation of today's new media landscape. We specifically design training courses tailored to your business that not only help with message development and crisis management but how to make that message get noticed and resonate! They guarantee after just one session you'll be ready for any public communication scenarios.

Established in 2016 – FRMediaTrain draws on the experience of two former journalists with more than 40 combined years working in newsrooms all over the country.

Send us an email for a free consultation. You can also find more tips and video examples on our website FRMediaTrain.com or on our YouTube page – and don't forget Twitter and Facebook @FRMediaTrain