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| A glass of water that tastes like lemonadeMany researchers from the National University of Singapore collaborated with Japan's Keio University in order to recreate the color and acidity of lemonade in water.
By: Spire Research and Consulting This process involves a system of sensors – RGB colour and pH – with electrodes digitally transmitting the basic colour and sourness of a glass of lemonade to a special tumbler of water. The water eventually tastes and looks like lemonade. More plans are in the works, like the creation of digital sugary drinks that do not cause dental problems. Can virtual drinks make for healthier alternatives? Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects. These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions. Spire exists to undertake such projects with distinction. https://www.spireresearch.com/ End
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