Indonesia: Ripe for Franchise Brand Expansion
By: Spire Research and Consulting
The Franchising and Licensing Association (FLA)(Singapore)
Spire DCEO Jeffrey Bahar and Advisor Yogi Priyantoro were on the webinar's panel of experts. Jeffrey talked about how the industries are adjusting to the new normal in the emerging market landscape. He also revealed potential sectors, such as food and beverage, early childhood education and hospitality, that have much promise for franchise expansion in Indonesia.
Yogi gave an overview of the new strategies used by Indonesian businesses, with examples, including how F&B manufacturers have introduced family size packaging. Digitisation has also been ramped up in the health and lifestyle sectors, he said.
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