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Follow on Google News | Efficiency of Digital Marketing over Traditional marketing in 2018Traditional marketing has been quite popular since a long time and yet advertisements on television and newspapers are still some of the popular modes of marketing
By: Delhi Courses advertisements on television and newspapers are still some of the popular modes of marketing but with the advancement in technology and Internet, a whole new segment of Digital crowd has come up to be covered by the marketers. Thus this type of marketing on the online platforms that is different from the Traditional ways of marketing in order to attract more customers from the online market is known as Digital marketing. The number of people using Internet these days has increased significantly and therefore it has become important for the marketers to reach out to the customers on these platforms and therefore many Businesses have shifted online.. Here are a few benefits of Digital marketing over Traditional Marketing Organic Traffic Traditional marketing never comes free. You will have to pay up to the advertisers in order to get your ad to reach out to the customers. But in the Digital marketing, you can create your website and with a little work on its SEO you can increase its ranking making it visible to thousands of customers available online searching for the product or service that you offer. The reach of the organic SEO is far more as compared to the traditional marketing and no cost is incurred in doing so. PPC campaign If you are to install an advertisement on platform or highway or some place, you might be reaching out to a lot of people but not all of them are potential customers as not all of them are looking for your product. But in the online PPC campaign, your advertisement is visible to only the customers or visitors that are actually interested in the product that you offer. This way, it provides the advertisers value for their money. Apart from that, another important thing about Digital Marketing is that it is much more convenient as compared to Traditional marketing. For e.g. you can instantly modify your PPC advertisement campaign according to your needs. Retargeting is also an important aspect for your Digital marketing campaign as compared to Traditional marketing. All the traditional form of media and information are shifting to the digital platforms such as news etc. are now available online and therefore there is a need for you to shift to online platforms for advertising than compared to Traditional marketing techniques. You can keep visiting PR Log & https://delhicourses.in for more information like this. End
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