Efficiency of Digital Marketing over Traditional marketing in 2018
Traditional marketing has been quite popular since a long time and yet advertisements on television and newspapers are still some of the popular modes of marketing
advertisements on television and newspapers are still some of the
popular modes of marketing but with the advancement in technology and
Internet, a whole new segment of Digital crowd has come up to be
covered by the marketers. Thus this type of marketing on the online
platforms that is different from the Traditional ways of marketing in order
to attract more customers from the online market is known as Digital
The number of people using Internet these days has increased
significantly and therefore it has become important for the marketers to
reach out to the customers on these platforms and therefore many
Businesses have shifted online..
Here are a few benefits of Digital marketing over Traditional
Traditional marketing never comes free. You will have to pay up to the
advertisers in order to get your ad to reach out to the customers. But in
the Digital marketing, you can create your website and with a little work
on its SEO you can increase its ranking making it visible to thousands of
customers available online searching for the product or service that you
offer. The reach of the organic SEO is far more as compared to the
traditional marketing and no cost is incurred in doing so.
If you are to install an advertisement on platform or highway or some
place, you might be reaching out to a lot of people but not all of them are
potential customers as not all of them are looking for your product. But in
the online PPC campaign, your advertisement is visible to only the
customers or visitors that are actually interested in the product that you
offer. This way, it provides the advertisers value for their money.
Apart from that, another important thing about Digital Marketing is that it
is much more convenient as compared to Traditional marketing. For e.g.
you can instantly modify your PPC advertisement campaign according to
your needs. Retargeting is also an important aspect for your Digital
marketing campaign as compared to Traditional marketing.
All the traditional form of media and information are shifting to the digital
platforms such as news etc. are now available online and therefore there
is a need for you to shift to online platforms for advertising than
compared to Traditional marketing techniques.
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