Let's Take A Quick Recap On The History Of SEO
SEO is the non-paid way of promotion technique used by marketers to make the ranking up of the website by complying with all the Google Algorithm.
SEO is the non-paid way of promotion technique used by marketers to make the ranking up of the website by complying with all the Google Algorithm. It has great buzz among the digital marketers as it is the main part to influencing the ranking by paying nothing. Advertising is meant as the costliest thing but SEO techniques are the free cost way of advertising. So, the main focus of everyone is on SEO.
Have you ever wonder about the evolution of the SEO. Its history is very interesting. In this article, you will get to know about the entire history about its evolution.
History of SEO
The significance of SEO is increasing from the time when the internet has established their feet in the environment. It increases its pace with the time and spreading of internet all over world.
In this period, the main objective of Google is to rank the best content website. it gives the propriety to website which has best quality content, inbound links etc. in the mean time, Google launched webmaster to know the performance of the website. It is the meter through which they can check their page rank. Google also introduced the Adwords to make convenience in advertising through paid mode. After that, Google timely updated its system and introduced different algorithms to remove any loopholes present and focus on white hat technique.
In this period, Google introduced the Florida algorithm. This was introduced to stop the keyword stuffing websites from ranking. Then, Google introduced the concept of Adsense which is like a revolution. In this there is no limit in earning from at their home place. Number of websites were created but with the low quality content.
After analyzing the need and scope of SEO, Google introduced the concept of no-follow links and analytics. It comes out as a boon for the websites as they can track their performance of their website.
Google act as a watchdog for the websites prevailing on the result page. People were just busy in writing worst content and rank their website on the basis of keyword stuffing. To stop bad quality content ranking on the top, Google introduced the Panda Algorithm. It helps them to detect the websites with low quality content and stop prevailing on the top and taking unnecessary advantage of clicks. It filters all the result and ranking the best quality content consisting website.
In this year, Google launched the new algorithm i.e. penguin algorithm after analyzing the misuse of link building advantage. People were indulged into link their websites with hundred of irrelevant websites and were interested in doing spamming. It helps them in ranking their website on the top. But after the arrival of Penguin algorithm, it was strict on those websites who have bundle of irrelevant links and panelize them.
In this period, Google launched the hummingbird algorithm. The main aim of this algorithm is to improve the search technology. Its purpose is to understand the search query and give the multiple options of the searches. It tries to understand the intent of the user and give the result.
With the advancement in the technology, the importance of mobile was in the main lead. So, to make the websites mobile friendly, Google introduces the concept of AMP. It assist in making the website mobile supportive by reducing the loading time of the web page.
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