Pet Professional Guild launches new, all-encompassing media platform
Official trade publication BARKS from the Guild now has its own unique website; includes rebranded BARKS Podcasts and BARKS Blog
BARKS is a comprehensive educational tool for pet professionals, written by PPG members, covering all things animal behavior and training, pet care, canine, feline, equine, avian, pocket pets, and exotics, as well as business, sales, marketing, consulting, interviews, events, book reviews, and member profiles. It is also a valuable resource for advertisers, whose products and services are guaranteed to reach their intended target audience. Each issue of the 64-page publication includes an in-depth cover feature and a further 15-20 articles covering a diverse selection of topics relevant to today's pet professional.
At present, the new BARKS website features selected magazine articles, both past and present, under the categories canine, feline, avian, equine, training, behavior, business, advocacy, and editor's picks as well as PPG's entire catalog of blog posts and podcasts, which has been transferred to the new platform. Content will be changed and added regularly to ensure a dynamic and educational user experience. At present, users have the option to subscribe both to the BARKS blog and the upcoming print edition of BARKS (https://barksfromtheguild.com/
BARKS Podcasts, previously known as PPG World Service, take place at least once a month and feature selected guests from the industry discussing a wide range of topics. Podcasts also act as a showcase for PPG's many corporate sponsors, giving them the opportunity to present their products and services to an important market segment. Finally, the BARKS Blog, previously known as Blog by the Guild, features posts by professional animal behavior consultants and trainers, again covering a variety of topics relevant to the practicing pet professional, and is updated regularly.
"It has always been BARKS' policy to provide a forum where PPG members can share their knowledge, experience, ideas and expertise on the double premise that, whichever sector of the pet industry they operate in, everyone has something unique and valuable to share, and everyone can learn from each other," said BARKS editor, Susan Nilson. "PPG has thousands of highly skilled, educated members all over the world, many of whom generously contribute their time to make BARKS the publication that it is today and it is this knowledge sharing that forms the core of BARKS' ethos. The new platform will ensure this expertise and, thus, awareness of the force-free approach to training and behavior modification, will reach an even wider audience."
"The new BARKS media platform is the perfect one-stop shop for PPG to showcase its variety of media products, offering a more accessible, cohesive and user-friendly experience,"
About The Pet Professional Guild
The Pet Professional Guild (www.petprofessionalguild.com)
About BARKS from the Guild
BARKS from the Guild is the bi-monthly trade publication from the Pet Professional Guild covering all things animal behavior and training, pet care, canine, feline, equine, avian, pocket pets, and exotics, as well as business, sales, marketing and consulting, and is a recommended business and educational tool for animal behavior, training and pet care professionals.