Why for global business CEE region is an innovation safe zone?

Before we signed contracts with first corporate clients, there was a very massive communication challenge to convince global leaders to invest in marketing automation software from Eastern Europe.
By: SALESmanago Marketing Automation
 
NEW YORK - Aug. 7, 2018 - PRLog -- Access to trial version to see the bigger picture
Minor market like CEE has this advantage for the worldwide corporate that if something goes wrong here with implementation, it is not an end of the world. Because the core of the business is far away, in the vast majority in the United States.This is a key reason why so many of top companies with quarters all over the world decide to test new and unconventional solutions.

And it was really amazing to see this diffusion of innovation that spread market by the market when it started in Poland a couple years ago. It is not only the SALESmanago success story. A great many of CEE Startups started a business abroad with tiny steps and gaining the trust of European and Worldwide strategic partners.

Companies likewise Skype, Erply, Taxify, Grammarly, or Audioteka had actually very comparable path to persuade noble entrepreneurs and to change the status quo.

The Future Trends Born in CEE?

There is plenty of possibilities for CEE startups for organic growth with team players support. One of them is joining to accelerating programs for companies on early stage likewise MassChallenge (https://masschallenge.org/). Partnership in similar programs acquires e.g mentoring and educational support to boost startup potential.

But for the next UBERs and AirBnBs, the main challenge is to find a very own way to build recognition in different markets. It is not guaranteed that solutions on EMEA region would be a jack of all trades in LATAM. That aspect is much easier to scale with customized tools to marketing automation and a solid network of business partners.

SALESmanago Success Story
Nowadays our portfolio clients count over 10 000 and we support marketing automation solutions worldwide for brands like Lacoste, New Balance, Starbucks, KFC, Orange and Yves Rocher. Various industries, different challenges, and one goal — to make an outstanding impact for customers.

That might be impossible to reach if SALESmanago didn't catch very specific moments to start communication campaigns that outcome is European Marketing Automation Leader position with clients all over the world. However, we also recognize that even smart and growth hacking marketing tools are insufficient if you want to make it rain single-handedly.

We have made it without critical failures because of our great Partnership attendees, that bring to Reselling Program not only add-on service performance. Also, we were able to manage their insights of concrete countries specific and find the best solutions.

For now, SALESmanago Partners Program generate over 70% of total income. So I guess the main case here is about to nut up to invite clients/customers to partnership network, support them and build connections between new opportunities.

Contact
Artur Sygut
***@salesmanago.com
531 756 629
End
Source:SALESmanago Marketing Automation
Email:***@salesmanago.com Email Verified
Tags:Marketing, Innovation, Business
Industry:Marketing
Location:New York City - New York - United States
Subject:Partnerships
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