How will you protect yourself from the fraud in the ad serving environment?

FRANKFURT, Germany - July 16, 2018 - PRLog -- Frauds in advertising have been widespread in the ad serving environment. These types of scams are actually done by the perpetrators whose main intention is to earn the unethical revenue by generating the fake traffic, irrelevant impressions and paid clicks by non potential users.

Advertisers might have faced this issue for some time and losing loads of money in vain. Even after using some tools to counteract that, but could not get the desired protection.

Fraud methods:

Some of the fraud methods are going to be discussed here. They are as follows:

Click fraud:

This is one of the common types of ad frauds that advertisers encounter mostly; In this case, fake traffic will be generated by implementing automated clicking mechanisms using bots or by using negligible amount for each click to people and create a click farm. Advertisers detect these when they have only more clicks but no leads or conversions.

Search fraud:

This is actually done by the fraudsters who carry a method called keyword stuffing. By using this method, they will create a fake website and stuff it with the most popular and the searched keywords; thereby it drastically improves its position on search engines. Advertisers blindly buy the ad inventories in hope of conversions.

Domain spoofing:

Publishers who wish to make the illegitimate income would buy the domain and create a fake website which looks similar or corresponding to the original or legitimate company.  When doing this in real time bidding then the ad inventory value will cost as like the legitimate ones. Advertiser would pay more and for a return they would not receive any form of conversion or leads.

Ad stacking:

This is actually been done from the publisher's end where one ad inventory will be sold out to multiple advertisers. The ads would be stacked on top of each other, it may be counted as an impression for the advertiser but the end user able to see only a single ad whichever comes to the top.

Djax fraud protection -> http://www.djaxtech.com/fraud_protection.html

Djax provides a wide range of solutions and enhancement to prevent the ad fraud activities.

Anti fraud click solutions:

The fraudsters or illegitimate person will be blocked based on their location and IP address. The advertiser works will be simpler if they could identify the valid clicks from the fraud clicks. Fraud click occurrence will be informed to the publisher via mail.

The anti-fraud click provides a way to access the valid click statistics, fraud statistics and the penalty point. The information like IP, URL for specifying the time duration is contained in the statistics reports. The warning messages and the threshold value can be customised by the advertiser.

To know more detailed information -> http://www.djaxtech.com/