New Data Outlines U.S. Consumer Perceptions of Credit Scores and Home Values

CLEARWATER, Fla. - June 29, 2018 - PRLog -- Despite increasing household debt and mortgage balances, new data reveals that most American consumers who were interested in applying for a Purchase, Refinance or Reverse mortgage in the first quarter of 2018 perceived their credit score to be "good." The Q1 2018 Mortgage Consumer Profile Report, which is published by Best Rate Referrals, also found that 70% of consumers interested in a Purchase loan estimated their score to be "good," and 15% perceive their scores to be "excellent" or "fair" respectively. Most American homeowners interested in a Refinance mortgage felt their scores were either "excellent" (26%) or "good" (66%). Recent reports detail that consumer confidence in February of 2018 reached its highest level since 2000, driven by the view of an improving labor force and business investments.

Consumer-Estimated Credit Score ― Share of Volume (SOV) by Loan Type ― Q1 2018 vs. 2017
Estimated Credit ScoreQ1 20182017Q1 20182017Q1 20182017
Excellent (750+)





There are regional differences in credit score perceptions with western states having the highest share of credit scores estimated by consumers as "excellent." According to Experian, the average VantageScore for American consumers was 675 in 2017. Experian also stated that for first time, there are more Americans with very high scores (Super Prime) than very low scores (Deep Subprime).

Consumer-Estimated Credit Score ― SOV by Loan Type & Geographic Region ― Q1 2018
Estimated Credit ScoreEast North CentralEast South CentralMid-AtlanticMountainNew EnglandPacificSouth AtlanticWest North CentralWest South Central

Home Market Value Perceptions

Consumer estimates for current home values went up on average (14%) in Q1 2018 among Americans interested in a refinance mortgage with the largest increase (27%) from states in the Pacific region. From Q4 2017 to Q1 2018, National Association of Realtors (NAR) calculated a 5.7% increase in the median sales price of existing single-family homes in metropolitan areas across the U.S.  The Q1 2018 Mortgage Consumer Profile Report, now available for download, also outlines the top 10 consumer profiles for the Purchase, Refinance and Reverse mortgage markets in Q1 2018.

Average Current Home Market Value ― By Loan Type & Geographic Region ― Q1 2018 vs. 2017
U.S. RegionQ1 2018 Value2017 ValueChange
All Regions$304,770$266,28414%
East North Central$249,001$230,7338%
East South Central$239,325$228,5035%
New England$327,716$291,55112%
South Atlantic$305,585$265,58315%
West North Central$254,007$225,30413%
West South Central$270,235$257,3065%

The data in the Q1 2018 Mortgage Consumer Profile Report is comprised of inquiries generated by Best Rate Referrals during the period of January 1, 2017 through March 31, 2018 combined with Neustar ElementOne data. Subjectivity was applied to Neustar ElementOne data, at times combining high-indexing characteristics to define attributes.

About Best Rate Referrals

Best Rate Referrals is an award-winning consumer finance marketing firm that is an industry leader in generating high-quality leads and driving inbound calls to lenders. Best Rate Referrals has a long history of connecting high-intent consumers with a diverse network of lenders for a variety of financing products. The company's flagship website,, is a one-stop mortgage financing shop that matches consumers with mortgage lenders and also provides an array of online tools and information to educate potential borrowers on achieving their financing goals. In 2018, Best Rate Referrals expanded into the world of personal finance with the launch of Loan Advisor, a new online marketplace designed to provide consumers with simple and fast personal loan quotes from lenders for free. Best Rate Referrals is part of Digital Media Solutions, LLC (DMS), an industry leader the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. For more information on Best Rate Referrals, go to, check out the Facebook page at (  and follow on Twitter at @BestRateLeads (

© 2018 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

Kimberlee Archibald

Like PRLog?
Click to Share