New Data Outlines Consumer Attitude Shift for the Purpose of Mortgage Refinance Loan from Rate Reduction to Pulling Out Cash
WHAT: Not all prospective borrowers have the same motivation, concerns or financial constraints. The data in the Q2 2018 Mortgage Consumer Profile Report can be used to recognize the various consumer segments that likely represent borrowers for most U.S. mortgage lenders.
WHO: Best Rate Referrals, an award-winning consumer finance marketing leader, publishes the quarterly report.
WHERE: The FREE report is now available for download at insights.digitalmediasolutions.com.
The data in the Q2 2018 Mortgage Consumer Profile Report is comprised of inquiries generated by Best Rate Referrals during the period of January 2018-June 2018, with an emphasis on April-June 2018, combined with Neustar ElementOne data. Subjectivity was applied to Neustar ElementOne data, at times combining high-indexing characteristics to define attributes.
About Best Rate Referrals
Best Rate Referrals is an award-winning consumer finance marketing firm that is an industry leader in generating high-quality leads and driving inbound calls to lenders. Best Rate Referrals has a long history of connecting high-intent consumers with a diverse network of lenders for a variety of financing products. The company's flagship website, MortgageAdvisor.com, is a one-stop mortgage financing shop that matches consumers with mortgage lenders and also provides an array of online tools and information to educate potential borrowers on achieving their financing goals. In 2018, Best Rate Referrals expanded into the world of personal finance with the launch of LoanAdvisor.com, a new online marketplace designed to provide consumers with simple and fast personal loan quotes from lenders for free. Best Rate Referrals is part of Digital Media Solutions, LLC (DMS), the fastest-growing independent agency focused on performance marketing. For more information on Best Rate Referrals, go to bestratereferrals.com, check out the Facebook page at facebook.com/
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