Extensive research shows using contextual videos on a website results in amazing benefits!
New research from video intelligence shows contextual videos increase user perception, engagement and website recall.
By: video intelligence
The findings show that contextual video content::
- Increases time on page by 33%
- Boosts perception of publisher sites by 9%
- Increases recall of publisher sites by 83%
Perception of publisher sites is improved with contextual video as a result of increased attention and engagement with content across the page. 85% of respondents described the page as engaging when viewed with contextual video (78% without), and 80% thought The Wrap had 'was enjoyable to browse' when viewed with contextual video (69% without).
What does this mean for monetization?
vi stories allow publishers to embed a native video player that matches the look, style, and design of the website. A natural language machine learning algorithm finds and serves contextual video, based on analysis of the page content. Content is sourced from a vast and continually updating video library, containing clips from outlets like ITN, NowThis, Bonnier and Euronews.
The product aims to create highly engaging experiences for users and increase the time they spend on the site, creating greater monetization opportunities.
More info about vi stories here: https://www.vi.ai/